Professional Overview
James Rix is the Founder and former Managing Director of StreetPR, a London-based experiential marketing and promotional staffing agency. He currently holds the title of Founder and CEO of the Harrix Group, a marketing agency group encompassing StreetPR and other businesses. In April 2021, James Rix officially stepped back from day-to-day management of StreetPR, handing operational control to Managing Director Dorian Payne to concentrate on the Harrix Group’s expanding digital marketing operations and new ventures including a pub venue.
Current Roles and Business Interests
- Founder and CEO, Harrix Group: A diversified marketing agency group comprising multiple businesses including StreetPR.
- Founder, StreetPR: Although no longer managing director, he remains linked to the company as the founder and brand figurehead. StreetPR specializes in experiential marketing campaigns and promotional staffing across the UK, recognized as a leading events and staffing agency in this sector.
Industry Position and Expertise
James Rix has positioned himself as an entrepreneur and thought leader within the experiential marketing and promotional staffing industry. He is recognized for advocating a more sustainable, ethical approach to temporary staffing, having publicly argued that temporary staff should not be treated as disposable hires. His expertise covers workforce management, brand ambassador engagement, and the strategic execution of experiential campaigns designed for high-profile clients.
Notable Achievements and Contributions
- Successfully founded and grew StreetPR into a nationally renowned promotional staffing agency.
- Led the strategic transition of StreetPR from founder-led operations to professionalized management under Dorian Payne.
- Actively contributed industry thought leadership via guest blogs and interviews, including published insights on risks in experiential marketing and the potential pitfalls when managing brand ambassadors.
- Advocated for inclusion and employment of neurodiverse individuals, notably emphasizing the value of dyslexic thinkers in the workforce, aligning this with his personal identification as a dyslexic entrepreneur and mentor.
Publicly Demonstrated Skills and Activities
- Serial entrepreneurship with a portfolio including StreetPR, Harrix Group, DR Bikes, 44Teeth, and Student Event Tickets.
- Marketing campaign execution, exemplified by recent involvement in the successful “Mind The Grab” campaign for Curry’s, executed by StreetPR.
- Frequent contributor to industry conversations about experiential marketing best practices and workforce sustainability.
- Active mentorship and business building support, leveraging personal experience and status as a dyslexic thinker to provide guidance.
Contact Details and Digital Presence
- Email Addresses: james@wickedstudentnights.com, james@harrixgroup.co.uk
- Phone: +44 7525 826 946
Company Profile: StreetPR
StreetPR is a promotional and experiential staffing agency headquartered in London, specializing in supplying high-quality promotional staff nationwide. It is a market leader in event staffing within the UK experiential marketing sector, known for delivering brand ambassador campaigns across various client industries, including emerging digital and gaming sectors.
Strategic Insights
The transition of operational leadership to Dorian Payne signals a strategic maturation of StreetPR, allowing James Rix to scale efforts through the Harrix Group’s broader marketing and digital capabilities. His ongoing involvement as founder and CEO of Harrix Group positions him as a stakeholder interested in integrated marketing solutions that combine experiential staffing with digital innovation, valuable for clients seeking holistic brand activation strategies. His focus on ethical staff management and inclusion aligns with modern corporate social responsibility trends impacting brand perception and consumer engagement.
This profiling synthesizes all publicly available data on James Rix relevant to his professional background and current business focus, providing a comprehensive foundation for engaging with his network and organizations.
