James Thomas

Marketing Consultant | Data Analyst

Professional Overview

James Thomas is a highly skilled marketing consultant with a strong background in data analysis and business intelligence. He currently serves as a TruAudience Marketing Consultant at TransUnion, where he leverages his expertise in audience targeting and market insights to drive strategic marketing initiatives for clients. Additionally, James holds a concurrent role as an SMB Partnerships specialist at Similarweb, helping small and medium-sized businesses optimize their digital marketing strategies.

Experience Summary

Current Roles

TruAudience Marketing Consultant, TransUnion (June 2024 - Present)

• Collaborate with clients to develop personalized marketing strategies that leverage TransUnion's extensive consumer data and targeting capabilities

• Analyze market trends and audience behaviors to uncover actionable insights that inform client campaign optimization

• Deliver comprehensive marketing performance reports, highlighting key metrics and recommended improvements

• Participate in cross-functional initiatives to enhance TransUnion's suite of marketing solutions

SMB Partnerships, Similarweb (June 2023 - Present)

• Establish and nurture relationships with small and medium-sized businesses, providing guidance on leveraging Similarweb's digital intelligence platform

• Analyze client websites and digital marketing efforts, identifying opportunities for optimization and growth

• Develop tailored onboarding and training programs to ensure clients maximize the value of Similarweb's tools and services

• Contribute to the development of Similarweb's SMB-focused product roadmap and go-to-market strategies

Career Progression

Market Intelligence Specialist, Similarweb (March 2022 - June 2023)

• Conducted in-depth market research and competitive analysis to support Similarweb's product development and sales strategies

• Collaborated with cross-functional teams to generate impactful industry reports and client-facing presentations

• Leveraged Similarweb's data and analytics platform to uncover emerging trends and provide data-driven recommendations

Marketing Analyst, United Charitable (January 2021 - January 2022)

• Analyzed marketing campaign performance data to identify optimization opportunities and drive improved ROI

• Developed and maintained dashboards and reporting systems to track key marketing metrics and KPIs

• Supported the implementation of new marketing technologies and automation tools to enhance efficiency

Accounting Administrative Assistant, United Charitable (July 2020 - January 2021)

• Provided administrative support to the accounting team, ensuring accurate record-keeping and financial reporting

• Collaborated with cross-departmental stakeholders to streamline financial processes and improve data integrity

Academic Background

James holds a Bachelor of Science in Business Administration, with a concentration in Marketing, from George Mason University. During his studies, he maintained a strong academic record and was actively involved in several student organizations, including the American Marketing Association and the Phi Beta Kappa honor society.

Areas of Expertise

• Audience targeting and segmentation

• Market research and competitive analysis

• Digital marketing strategy and optimization

• Data visualization and business intelligence

• Stakeholder collaboration and cross-functional project management

Professional Impact

• Spearheaded the development of a comprehensive marketing automation strategy at United Charitable, resulting in a 25% increase in lead conversion rates

• Contributed to Similarweb's market intelligence team, producing industry reports that were cited in prominent business publications

• Facilitated the successful onboarding of numerous SMB clients at Similarweb, helping them unlock the full potential of the platform

Conclusion

With a proven track record of delivering data-driven marketing solutions and a strong commitment to client success, James Thomas is poised to make a significant impact as a TruAudience Marketing Consultant at TransUnion. His diverse experience, technical expertise, and collaborative approach position him as a valuable asset in driving strategic marketing initiatives and helping clients achieve their business objectives.