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James Whitemore

James Whitemore


Chief Marketing Officer

Professional Overview


James Whitemore is a seasoned marketing executive with over 30 years of experience driving growth and brand transformation for leading technology organizations. As the Chief Marketing Officer at Celigo, he is responsible for spearheading the company's global marketing strategy, driving demand generation, and enhancing brand awareness within the enterprise software and integration platform space.

Experience Summary



Current Role


As the Chief Marketing Officer at Celigo, James is responsible for overseeing all marketing functions, including digital marketing, content strategy, brand management, and go-to-market initiatives. He plays a pivotal role in aligning marketing efforts with the company's strategic priorities, fostering collaboration with cross-functional teams, and delivering measurable results that contribute to Celigo's overall business objectives.

Career Progression


Prior to joining Celigo, James held senior marketing leadership roles at prominent technology companies, including NetApp, SolidFire, and Sun Microsystems. As the former EVP and Chief Marketing Officer at NetApp, he was instrumental in transforming the company's brand positioning, modernizing its digital marketing approach, and driving significant revenue growth. During his tenure at SolidFire, he led the marketing function and played a crucial role in the company's successful acquisition by NetApp.

James' extensive experience also includes serving as the Chief Marketing & Sales Officer at Smoothstone IP Communications and the Chief Marketing Officer at SAVVIS Communications, where he successfully repositioned both organizations and improved their market presence.

Academic Background


James holds a Bachelor of Science degree in Marketing from the University of Colorado Boulder, where he graduated with honors.

Areas of Expertise


  • Enterprise software and cloud computing

  • Integrated marketing strategy and execution

  • Brand development and positioning

  • Digital marketing and demand generation

  • Sales and channel enablement

  • Mergers and acquisitions integration


Professional Impact


Throughout his career, James has demonstrated a proven track record of driving growth, improving operational efficiency, and enhancing brand visibility for the organizations he has served. His strategic vision, innovative marketing approaches, and cross-functional leadership have consistently delivered measurable results, including:

  • Spearheaded a comprehensive rebranding initiative at NetApp that resulted in a 25% increase in brand awareness and a 15% improvement in customer loyalty.

  • Developed and executed a digital marketing transformation strategy at SolidFire that led to a 40% increase in website traffic and a 30% improvement in lead generation.

  • Implemented a data-driven demand generation program at Celigo that has generated a 20% year-over-year increase in qualified pipeline and a 15% improvement in sales conversion rates.


Conclusion


With his extensive experience, strategic vision, and proven ability to drive transformative change, James Whitemore is a highly respected marketing leader in the enterprise software and cloud computing industries. In his current role as Chief Marketing Officer at Celigo, he is poised to continue his track record of success, delivering innovative marketing solutions that propel the company's growth and solidify its position as a leading integration platform provider.