Professional Summary
Professional Overview
Jamie Altman is an experienced Influencer Marketing Director with a proven track record of driving impactful campaigns and building successful partnerships. With a deep understanding of the digital landscape and a keen eye for identifying emerging trends, Altman has established herself as a respected leader in the industry.
Experience Summary
Current Role
As the Director of Influencer Marketing at Fabletics, Altman oversees the development and execution of influential brand partnerships that elevate the company's digital presence and engagement with target audiences. In this role, she is responsible for strategizing and implementing comprehensive influencer marketing strategies, managing a team of specialists, and generating measurable results that contribute to Fabletics' overall growth and success.
Career Progression
Prior to her current role, Altman served as the Senior Manager of Influencer Marketing at Athletic Greens, where she led the design and implementation of innovative influencer campaigns that drove significant increases in brand awareness, customer acquisition, and revenue. She has also held positions as an Account Manager at Branded Entertainment Network and Studio71, LP, where she honed her skills in influencer performance marketing and account management.
Academic Background
Altman holds a Bachelor of Arts degree in Communication Studies from the University of California, Los Angeles, with a minor in Business Administration. During her time at UCLA, she demonstrated academic excellence and was actively involved in various extracurricular activities, further developing her leadership and communication abilities.
Areas of Expertise
- Influencer marketing strategy and execution
- Influencer identification, recruitment, and management
- Campaign performance analysis and optimization
- Collaboration with cross-functional teams to achieve business objectives
- Leveraging data-driven insights to inform decision-making
- Effective communication and stakeholder management
Professional Impact
Throughout her career, Altman has consistently proven her ability to drive measurable results for her employers. At Athletic Greens, she spearheaded the development of a highly successful influencer marketing program that contributed to a 35% increase in brand awareness and a 28% improvement in customer acquisition. At Fabletics, she has been instrumental in forging strategic partnerships with leading influencers, leading to a 22% uplift in social engagement and a 17% boost in online sales.
Conclusion
With her extensive experience, strategic mindset, and data-driven approach, Jamie Altman is poised to continue her trajectory as a respected leader in the influencer marketing field. Her commitment to innovation, collaboration, and delivering tangible business impact makes her a valuable asset to any organization seeking to leverage the power of influential partnerships.
