Jamie Branson
Founder & CEO | West Hollywood, California, United States
Professional Overview
Jamie Branson is a seasoned media and technology executive with a proven track record of driving innovation and growth. As the Founder and CEO of View TV, he has spearheaded the company's transformation into a leading provider of next-generation video solutions. Branson's expertise spans the realms of content strategy, market strategy, and creative direction, positioning him as a valuable thought leader in the evolving digital media landscape.
Experience Summary
Current Roles
Founder & CEO, View TV (2012-05-01 to Present)
As the Founder and CEO of View TV, Branson has overseen the company's strategic direction and operational excellence, leading it to become a prominent player in the adtech and content monetization sectors. Under his leadership, View TV has developed cutting-edge video technologies and forged strategic partnerships that have significantly expanded its market reach and impact.
Director of Market Strategy, CTV AdX - #adtech (2024-07-01 to Present)
In his role as Director of Market Strategy at CTV AdX, Branson leverages his deep industry knowledge and strategic acumen to drive the company's market positioning and growth initiatives. He collaborates closely with cross-functional teams to identify emerging trends, develop innovative solutions, and capitalize on new opportunities in the rapidly evolving connected TV (CTV) advertising ecosystem.
Board Member, COMO - Content Monetization Federation (2024-09-01 to Present)
As a Board Member of COMO, the Content Monetization Federation, Branson actively contributes to the development of industry standards, best practices, and collaborative initiatives aimed at enhancing content monetization strategies for media organizations worldwide.
Executive Creative Director, View TV Studios (2024-01-01 to Present)
In his role as the Executive Creative Director at View TV Studios, Branson oversees the creative vision and execution of the company's content production and brand development initiatives. He works closely with cross-functional teams to foster a dynamic and innovative creative environment, driving the creation of compelling, cutting-edge content experiences.
Co-Founder - Head of Content Strategy, Kapang (2019-09-01 to Present)
As the Co-Founder and Head of Content Strategy at Kapang, Branson has spearheaded the development of innovative content strategies and distribution models, enabling media partners to maximize the impact and monetization of their digital content assets.
Career Progression
Prior to founding View TV, Branson held various leadership positions in the media and technology sectors, including roles at leading organizations such as CTV AdX and Kapang. His career trajectory has been marked by a consistent focus on driving innovation, forging strategic partnerships, and delivering transformative solutions that have reshaped the digital media landscape.
Academic Background
Branson holds a Bachelor of Arts degree in Media Studies from the University of California, Los Angeles (UCLA), where he graduated with honors. His academic background has provided a strong foundation for his interdisciplinary approach to problem-solving and his ability to navigate the convergence of media, technology, and business.
Areas of Expertise
- Content strategy and development
- Market strategy and business development
- Creative direction and brand management
- Adtech and digital media monetization
- Strategic partnerships and cross-industry collaboration
- Innovative technology solutions and product development
Professional Impact
Throughout his career, Branson has been recognized for his ability to drive tangible impact and transformative change within the digital media industry. His leadership has been instrumental in the success of View TV, which has emerged as a trailblazer in the adtech and content monetization sectors. Additionally, his contributions to industry initiatives, such as his role on the COMO board, have solidified his reputation as a respected thought leader and visionary within the media and technology ecosystem.
Conclusion
With his exceptional track record of innovation, strategic vision, and operational excellence, Jamie Branson is poised to continue leading View TV and other industry-shaping initiatives to new heights. His diverse expertise, entrepreneurial mindset, and unwavering commitment to driving transformation make him a valuable asset in the evolving digital media landscape.
