Professional Summary

Professional Overview

Jamie Bruckner is an accomplished marketing and e-commerce executive with extensive experience driving growth and innovation across the consumer packaged goods (CPG) industry. As the Head of Marketing & E-Commerce at G.O.A.T. Fuel, Inc., she is responsible for leading the strategic direction and execution of the company's integrated marketing and digital commerce initiatives.

Experience Summary

Current Role

In her current role, Jamie is tasked with spearheading the development and implementation of G.O.A.T. Fuel's comprehensive marketing strategy, with a focus on elevating the brand's digital presence and driving e-commerce sales. She leverages her expertise in brand building, customer acquisition, and performance marketing to identify and capitalize on emerging market opportunities, positioning the company for sustained growth in a highly competitive industry.

Career Progression

Prior to joining G.O.A.T. Fuel, Jamie held several senior marketing roles at leading CPG companies, including The Coca-Cola Company and Elements Drinks. As the Brand Director at Coca-Cola, she successfully launched innovative product lines and led cross-functional teams to develop and execute impactful marketing campaigns that resonated with target audiences. During her tenure as the Senior Director of Marketing at Elements Drinks, Jamie played a pivotal role in repositioning the brand, resulting in significant increases in market share and profitability.

Academic Background

Jamie holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with honors and was recognized for her exceptional academic achievements.

Areas of Expertise

• Integrated marketing strategy development and execution

• E-commerce and digital channel optimization

• Brand building and positioning

• Consumer insights and segmentation

• Cross-functional team leadership and collaboration

• Performance marketing and data-driven decision making

Professional Impact

Throughout her career, Jamie has consistently demonstrated the ability to drive measurable business results through innovative marketing initiatives. At The Coca-Cola Company, she spearheaded the successful launch of the vitaminwater Zero line, which contributed to a 15% increase in brand revenue. As the Senior Director of Marketing at Elements Drinks, Jamie's strategic marketing efforts led to a 25% growth in market share within the first year of her tenure.

Conclusion

With a proven track record of success and a deep understanding of the evolving CPG landscape, Jamie Bruckner is poised to make a significant impact as the Head of Marketing & E-Commerce at G.O.A.T. Fuel, Inc. Her expertise in driving omnichannel marketing strategies and her commitment to delivering measurable business results make her a valuable asset to the organization as it continues to expand its market presence and solidify its position as a leading player in the industry.