Professional Summary
Professional Overview
Jamie Cygielman is a seasoned marketing executive with over two decades of experience in the consumer goods and entertainment industries. As the Senior Vice President and General Manager at HIT Entertainment, she leverages her deep expertise in brand strategy, marketing, and product development to drive growth and innovation across the company's diverse portfolio of iconic properties.
Experience Summary
Current Role
In her current role as Senior Vice President and General Manager at HIT Entertainment, Jamie is responsible for overseeing the overall business strategy, marketing, and operations for the company's extensive catalog of beloved children's entertainment brands. She spearheads the development and execution of integrated marketing campaigns, ensuring the continued success and global expansion of franchises such as Thomas & Friends, Fireman Sam, and Bob the Builder. Under her leadership, HIT Entertainment has strengthened its position as a leading provider of high-quality, engaging content and merchandise for families worldwide.
Career Progression
Prior to joining HIT Entertainment, Jamie held senior marketing roles at prominent consumer brands. As the Vice President of Worldwide Marketing for the Barbie brand at Mattel, she was instrumental in revitalizing the iconic doll's image and driving global sales growth. Earlier in her career, she served as the Vice President of Marketing at Revlon, where she led the development and implementation of successful marketing strategies for the company's diverse portfolio of cosmetic and personal care products.
Academic Background
Jamie holds a Bachelor of Arts degree from the University of Pennsylvania, where she majored in Marketing and Communications.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development and execution
- Product development and innovation
- Digital marketing and e-commerce
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Jamie has demonstrated a proven track record of driving business growth, fostering brand loyalty, and delivering measurable results. Her strategic vision, innovative mindset, and ability to translate consumer insights into successful marketing initiatives have earned her a reputation as a respected industry leader. Under her guidance, the brands she has overseen have consistently outperformed market expectations and strengthened their position in the hearts and minds of consumers worldwide.
Conclusion
With her extensive experience, deep industry knowledge, and collaborative leadership style, Jamie Cygielman is poised to continue driving HIT Entertainment's success and solidifying its position as a premier provider of beloved children's entertainment and merchandise.
