Jamie Severns

Professional Summary

Professional Overview
Jamie Severns is an accomplished marketing and product optimization professional with over 15 years of diverse experience in the sports and entertainment industries. Currently serving as the Director of Product Optimization at CUE, he leverages his expertise in data analysis, project management, and cross-functional collaboration to drive strategic improvements and maximize the user experience across the company's digital platforms.

Experience Summary

Current Role
As the Director of Product Optimization at CUE, Jamie is responsible for overseeing the development, testing, and implementation of product enhancements to optimize user engagement and satisfaction. He leads a team of product managers, UX designers, and data analysts in the continuous optimization of CUE's suite of digital products, ensuring they align with customer needs and business objectives. Under his leadership, the organization has achieved significant improvements in key performance metrics, including a 25% increase in conversion rates and a 15% reduction in customer churn.

Career Progression
Prior to his current role, Jamie held various leadership positions in the sports and entertainment industry, including Director of Client Experience at CUE, Senior Account Manager at CUE, Assistant Athletic Director for Marketing and Fan Engagement at Central Michigan University, and Associate Athletics Director for External Relations/Senior Woman Administrator at Virginia Military Institute. Throughout his career, he has demonstrated a track record of driving business growth, enhancing customer experiences, and fostering cross-functional collaboration.

Academic Background
Jamie holds a Bachelor of Science degree in Sports Management from the University of South Carolina, where he graduated cum laude. He is also a certified Product Owner and has completed advanced training in data analytics and user experience design.

Areas of Expertise

• Product optimization and digital transformation

• Data-driven decision making and analytics

• User experience design and customer-centric product development

• Cross-functional team leadership and project management

• Sports and entertainment industry experience

Professional Impact

• Spearheaded the implementation of a new customer feedback system, resulting in a 20% increase in customer satisfaction and a 30% reduction in support ticket volume.

• Developed and executed a comprehensive digital marketing strategy that drove a 35% increase in website traffic and a 25% uplift in online revenue for a major sports franchise.

• Served as the project lead for the redesign of a college athletic department's digital platforms, leading to a 50% improvement in fan engagement and a 40% increase in ticket sales.

Conclusion
With his extensive experience, data-driven approach, and proven track record of success, Jamie Severns is a strategic and innovative leader who is poised to drive continued growth and optimization at CUE. His passion for enhancing customer experiences and leveraging data to inform decision-making make him a valuable asset to the organization.