Jamie Sohosky

Chief Marketing Officer

Professional Overview
Jamie Sohosky is a seasoned marketing executive with over 15 years of experience driving growth and innovation for leading retail brands. As the Chief Marketing Officer, she leverages her deep expertise in consumer insights, brand strategy, and omnichannel marketing to propel the success of Bath & Body Works and its portfolio of personal care products.

Experience Summary

Current Role
As the Chief Marketing Officer at Bath & Body Works, Jamie is responsible for overseeing all aspects of the company's marketing strategy and execution. She leads a talented team in developing impactful campaigns that strengthen brand loyalty, enhance the customer experience, and drive consistent revenue growth. Under her guidance, Bath & Body Works has expanded its digital presence, optimized its product assortment, and delivered innovative marketing initiatives that have resulted in significant market share gains.

Career Progression
Prior to her current role, Jamie held senior marketing positions at prominent retailers, including Bed Bath & Beyond, Walmart, and Bass Pro & Cabela's. In these roles, she demonstrated a proven track record of transforming customer engagement, improving operational efficiency, and delivering measurable business results. As a Retail and Brand Consultant at SEI Consulting LLC, she has also advised numerous clients on strategies to enhance their brand positioning and competitive advantage.

Academic Background
Jamie holds a Bachelor of Science in Marketing from The Ohio State University, where she graduated cum laude. She has also completed executive education programs at Harvard Business School and the Kellogg School of Management, further strengthening her strategic leadership and decision-making capabilities.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Consumer insights and data-driven decision making

• Brand positioning and portfolio management

• Customer experience optimization

• Retail operations and supply chain management

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Walmart, Jamie led the development and implementation of a groundbreaking customer experience initiative that resulted in a 25% increase in customer satisfaction and a 12% boost in sales. At Bass Pro & Cabela's, she spearheaded a successful brand integration strategy that seamlessly combined the distinct identities of the two outdoor retail giants, driving a 15% increase in market share.

Conclusion
With her exceptional marketing expertise, strategic vision, and proven ability to drive transformative change, Jamie Sohosky is poised to continue her success in propelling Bath & Body Works to new heights of growth and market leadership.