Professional Summary
Professional Overview
Jan Dequito is a seasoned Marketing Automation Specialist with extensive expertise in leveraging Salesforce Marketing Cloud to drive impactful digital marketing campaigns. With a strong background in Salesforce implementation and optimization, Jan specializes in developing innovative marketing automation strategies to enhance customer engagement and drive business growth.
Experience Summary
Current Role
As a Marketing Automation Specialist at OSF Digital, Jan is responsible for designing, implementing, and maintaining advanced marketing automation workflows to streamline the company's digital marketing efforts. He works closely with cross-functional teams to analyze customer data, identify growth opportunities, and deliver personalized, data-driven campaigns that consistently exceed client expectations.
Career Progression
Prior to his current role, Jan held several senior-level positions in the Salesforce ecosystem. As a Senior Salesforce Marketing Cloud Developer at AFDigital, he played a pivotal role in optimizing the company's Salesforce infrastructure, driving process improvements, and implementing cutting-edge marketing automation solutions. Before that, he served as a Salesforce Marketing Cloud Consultant at Simplus, where he provided strategic guidance and technical expertise to clients, helping them maximize the capabilities of the Salesforce platform.
Earlier in his career, Jan worked as a Salesforce Analyst at People4u, Inc. Philippines, where he honed his skills in data analysis, report generation, and Salesforce administration. He also gained valuable experience as an Intern at Misys, where he contributed to various project-based initiatives.
Academic Background
Jan holds a Bachelor's degree in Computer Science from the University of the Philippines, where he graduated with distinction. During his academic journey, he demonstrated exceptional analytical and problem-solving abilities, which have since been instrumental in his professional success.
Areas of Expertise
- Salesforce Marketing Cloud implementation and optimization
- Development and automation of complex marketing workflows
- Data-driven campaign strategy and execution
- Audience segmentation and personalization
- Email marketing and lead nurturing
- Cross-channel integration and reporting
Professional Impact
Throughout his career, Jan has played a pivotal role in driving impactful digital marketing campaigns for his clients. At AFDigital, he spearheaded the implementation of a cutting-edge Salesforce Marketing Cloud solution, resulting in a 25% increase in campaign engagement and a 15% boost in conversion rates. At Simplus, he successfully led the migration of a major client's marketing operations to the Salesforce platform, streamlining workflows and improving data-driven decision-making.
Conclusion
With his extensive Salesforce expertise, strong technical skills, and a deep understanding of modern marketing strategies, Jan Dequito is poised to continue making significant contributions to the digital marketing landscape. As a Marketing Automation Specialist at OSF Digital, he is committed to leveraging the latest technologies and industry best practices to help clients achieve their marketing objectives and drive sustainable growth.
