Jan Krueger

Global Head of Digital Product Strategy Connected Customer

Professional Overview
Jan Krueger is an experienced global leader in digital product strategy and innovation, with a strong focus on the energy and mobility sectors. In his current role as Global Head of Digital Product Strategy Connected Customer at Shell, he is responsible for driving the strategic development and implementation of digital products and services that enhance the connected customer experience.

Experience Summary

Current Role
As Global Head of Digital Product Strategy Connected Customer at Shell, Jan is responsible for leading the company's digital transformation initiatives within the connected customer domain. He oversees the development and rollout of innovative digital products and services that enhance the customer experience, improve operational efficiency, and drive business growth. Under his leadership, the team has successfully launched several industry-leading digital solutions that have positively impacted customer satisfaction and operational performance.

Career Progression
Prior to his current role, Jan held various senior positions within Shell's digital and innovation functions, including Loyalty Programme Manager Mobility, Global Lubricants Marketing Indirect Channel Digital Innovation Manager, and ePayment Lead Connected Freight - Digital Ventures. Throughout his 20-year career at Shell, he has consistently demonstrated his ability to identify and capitalize on emerging digital trends, spearheading the development and implementation of innovative solutions that have contributed to the company's competitive advantage.

Academic Background
Jan holds a degree in Business Economics and Information Technology from Shell's Graduate Program, where he developed a strong foundation in data-driven decision-making and the integration of technology into business operations.

Areas of Expertise

• Digital product strategy and innovation

• Connected customer experience design

• Loyalty program development and management

• Mobility and fleet services digital transformation

• Agile project management and cross-functional collaboration

Professional Impact
During his tenure, Jan has played a pivotal role in driving Shell's digital transformation efforts, spearheading the development and implementation of several industry-leading digital solutions. Notable achievements include the successful launch of a connected loyalty program that has significantly improved customer engagement and retention, as well as the rollout of a fleet services platform that has enhanced operational efficiency and customer satisfaction for commercial clients.

Conclusion
With his extensive experience in digital product strategy, innovation, and customer-centric solutions, Jan Krueger is well-positioned to continue driving Shell's digital transformation and enhancing the connected customer experience in his role as Global Head of Digital Product Strategy Connected Customer. His proven track record of delivering measurable business impact through the integration of technology and data-driven insights makes him a valuable asset to the organization.