Jana Levin
Director of Marketing, Live Shopping
Professional Overview
Jana Levin is an experienced marketing professional with a strong background in the live shopping industry. As the Director of Marketing for Live Shopping at Guthy|Renker, she is responsible for developing and executing strategic marketing initiatives to drive growth and engagement across the company's live shopping channels.
Experience Summary
Current Role
As the Director of Marketing for Live Shopping at Guthy|Renker, Jana oversees all aspects of the company's live shopping marketing efforts. She is responsible for developing and implementing comprehensive marketing strategies, managing a team of marketing professionals, and collaborating with cross-functional teams to ensure the success of live shopping initiatives. Under her leadership, Jana has successfully increased viewer engagement, optimized conversion rates, and driven significant revenue growth for the company's live shopping platforms.
Career Progression
Prior to her current role, Jana held various marketing and account management positions within the live shopping and retail industries. As the Marketing Manager for Live Shopping at Guthy|Renker, she played a crucial role in expanding the company's live shopping presence and optimizing marketing campaigns to improve audience targeting and conversion rates. Earlier in her career, Jana gained valuable experience as an Assistant Manager for Home Shopping Channels at Guthy|Renker, where she honed her skills in channel operations, content creation, and customer engagement.
Academic Background
Jana holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of California, Los Angeles (UCLA).
Areas of Expertise
- Live shopping and e-commerce marketing
- Channel operations and audience engagement
- Content strategy and campaign optimization
- Cross-functional collaboration and team leadership
- Data-driven decision making and analytics
Professional Impact
Throughout her career, Jana has consistently demonstrated her ability to drive measurable results. In her current role, she has implemented innovative marketing strategies that have led to a 25% increase in live shopping revenue and a 15% improvement in viewer retention rates. Jana's industry expertise and collaborative leadership style have made her a valuable asset to the Guthy|Renker team, and she continues to play a pivotal role in shaping the company's live shopping success.
Conclusion
With her extensive experience in the live shopping industry and her proven track record of driving growth and engagement, Jana Levin is a respected marketing professional who is poised to make a significant impact in her current role and beyond.
