Professional Summary

Professional Overview

Jana Wright is a seasoned marketing professional with over 20 years of experience in brand management, communications, and strategic marketing. As the Senior Manager of Brand Marketing at Neenah, she is responsible for driving the company's brand strategy, campaign development, and market positioning across diverse product lines.

Experience Summary

Current Role

In her current role at Neenah, Jana oversees the brand marketing team, leading the development and execution of integrated marketing campaigns that amplify the company's brand presence and drive customer engagement. She has been instrumental in implementing data-driven marketing initiatives that have resulted in a 25% increase in brand awareness and a 15% boost in customer retention.

Career Progression

Prior to joining Neenah, Jana held senior marketing roles at Sigura and Lonza, where she spearheaded successful rebranding efforts and implemented digital marketing strategies that enhanced customer experience and generated substantial ROI. Her earlier career experience includes positions in communications and marketing management at Kellen, U.S. Poultry & Egg Association, Arch Chemicals, and Advantis Technologies.

Academic Background

Jana holds a Bachelor's degree in Journalism and Mass Communication from the Grady College of Journalism and Mass Communication at the University of Georgia.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Digital marketing and social media

• Customer segmentation and targeted outreach

• Marketing analytics and performance optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout her career, Jana has demonstrated a strong track record of driving impactful marketing initiatives that have contributed to the growth and success of the organizations she has served. Her ability to translate data-driven insights into effective marketing strategies has earned her recognition as a strategic and results-oriented marketing leader within her industry.

Conclusion

With her extensive experience, proven leadership, and a deep understanding of the marketing landscape, Jana is poised to continue making significant contributions to Neenah's brand development and market positioning. Her versatile skill set and passion for driving measurable business results make her a valuable asset to any marketing team.