Professional Summary
Professional Overview
Jane Ablaza is the Director of Marketing Communications and Brand Partnerships at Once Upon a Farm, a leading organic baby food and children's nutrition company. With over a decade of experience in marketing communications and brand partnerships, she is a seasoned professional with a proven track record of driving impactful campaigns and forging strategic brand alliances.
Experience Summary
Current Role
As the Director of Marketing Communications and Brand Partnerships at Once Upon a Farm, Jane is responsible for leading the company's marketing communications strategy, managing the brand's public relations efforts, and cultivating high-impact partnerships with complementary brands. In this role, she has spearheaded several successful campaigns that have increased brand awareness, engagement, and loyalty among target consumers.
Career Progression
Prior to her current position, Jane held various marketing and communications roles at Once Upon a Farm, steadily advancing from a Marketing Communications Manager to a Senior Manager and now the Director of Marketing Communications and Brand Partnerships. She has demonstrated a keen ability to adapt to the evolving needs of the business, consistently delivering impactful results.
Earlier in her career, Jane gained valuable experience in the public relations industry, serving as the Director of Public Relations at Ellipses Public Relations, Inc. and holding account management positions at leading PR and marketing agencies, such as Double Forte PR and Marketing and Cinch PR & Branding Group.
Academic Background
Jane holds a Bachelor of Arts degree from San Francisco State University, where she honed her skills in communications, marketing, and public relations.
Areas of Expertise
- Integrated marketing communications strategy
- Brand partnerships and sponsorship management
- Public relations and media relations
- Campaign planning and execution
- Digital and social media marketing
- Event planning and activation
- Cross-functional team leadership and collaboration
Professional Impact
Under Jane's leadership, Once Upon a Farm has forged numerous strategic brand partnerships that have significantly expanded the company's reach and visibility. She has spearheaded impactful campaigns that have driven measurable increases in brand awareness, social media engagement, and consumer loyalty.
Conclusion
With her extensive expertise in marketing communications and brand partnerships, Jane Ablaza is a valuable asset to Once Upon a Farm. As the Director of Marketing Communications and Brand Partnerships, she continues to play a crucial role in elevating the brand, driving growth, and positioning the company for long-term success.
