Jane Burt

Professional Overview
Jane Burt is a seasoned marketing and advertising professional with over 25 years of experience across the media, manufacturing, and nonprofit sectors. As the Business Owner at Total Package Advertising & Marketing and the Program Director at the Roughrider Scholarship Foundation, she leverages her expertise in digital marketing, brand strategy, and community engagement to drive impactful results for her clients and the organization.

Experience Summary

Current Roles
Roughrider Scholarship Foundation (2020-01-01 to Present)

• Oversees the development and implementation of the Roughrider Scholarship program, which provides financial assistance and mentorship to underserved students in the Plano, Texas area.

• Collaborates with community stakeholders, educational institutions, and corporate partners to secure funding and expand the reach of the foundation's initiatives.

• Spearheads marketing and promotional campaigns to raise awareness of the Roughrider Scholarship and its impact on the local community.

Total Package Advertising & Marketing (2009-01-01 to Present)

• Owns and operates a full-service advertising and marketing agency, providing a wide range of services including branding, digital marketing, content creation, and campaign management.

• Serves as a strategic advisor to clients, helping them develop and execute effective marketing strategies that align with their business objectives.

• Oversees a team of marketing professionals and creatives to deliver high-quality, results-driven campaigns for a diverse client portfolio.

Career Progression
Prior to her current roles, Jane held positions in the media and manufacturing industries, including:

• Digital Marketing Specialist at Celebrating Home Direct (2016-04-01 to 2017-05-01)

• Advertising and Marketing Manager at Portacool, LLC (2000-03-01 to 2015-11-01)

• Senior Graphics Coordinator at The Dallas Morning News (1992-01-01 to 2000-03-01)

Throughout her career, Jane has demonstrated a proven track record of driving measurable growth, developing innovative marketing strategies, and fostering strong relationships with clients, partners, and stakeholders.

Academic Background
Jane holds a Bachelor of Arts degree in Advertising from the University of North Texas, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Branding and creative development

• Content creation and content marketing

• Project management and client relations

• Nonprofit program management and fundraising

Professional Impact

• Grew the Roughrider Scholarship program's donor base by 35% and increased scholarship awards by 20% over the past two years.

• Developed and implemented a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 40% growth in social media engagement for a manufacturing client.

• Received the Plano Chamber of Commerce's "Small Business of the Year" award in recognition of Total Package Advertising & Marketing's outstanding community involvement and client service.

Conclusion
With her breadth of experience, proven leadership, and innovative mindset, Jane Burt is poised to continue driving impactful results for the Roughrider Scholarship Foundation and her clients at Total Package Advertising & Marketing. Her unwavering commitment to excellence and passion for making a difference in her community make her a valuable asset in any professional endeavor.