Professional Background
Current Role
Jane Fisher is the Co-Founder and Co-CEO of Harper Wilde, a company she established with Jenna Kerner in 2017. The primary mission of Harper Wilde is to revolutionize the bra shopping experience by providing comfortable, reasonably priced, ethically made bras.
Education and Experience
- B.A. from Emory University
- MBA from The Wharton School at the University of Pennsylvania
Jane’s early career included a tenure at McKinsey & Co., where she focused on internal strategy projects, which evolved her hands-on business operation skills. Notably, she took part in Sheryl Sandberg’s Lean In initiative at McKinsey, emphasizing women empowerment. She further enhanced her skills with the operating team at Providence Equity Partners in New York.
Industry Contributions and Achievements
- Ethical Practices: Harper Wilde is committed to ethical production and sustainable practices, including the innovative bra recycling program "Recycles, Bra," which has prevented over 30,000 bras from ending up in landfills.
- Social Mission: The company dedicates 1% of all proceeds to Girl’s Inc., supporting the education and empowerment of young girls.
Business Philosophy and Vision
Jane Fisher's business philosophy is deeply intertwined with her passion for empowering women and creating positive industry changes. This has been evident since her time at McKinsey and Providence Equity Partners. She brings this passion to Harper Wilde, focusing on:
- Comfort and Practicality: Development of comfortable, functional bras that women can wear with pride.
- Consumer-Centric Approach: Emphasis on listening to customer feedback and incorporating this into product improvements and business strategies.
- Sustainability: Development of products and programs that address environmental concerns, such as the "Recycles, Bra" program.
Personal Motivation
Jane's frustration with bra shopping and her dedication to women's empowerment fueled the creation of Harper Wilde. She aims to disrupt the hypersexualized, overpriced intimate apparel industry by offering everyday bras that speak to real women's needs and values.
Market Impact and Sales Strategy
Harper Wilde capitalizes on:
- A cause-related and philanthropic brand image that resonates with modern consumers.
- Strategic Pricing: Identifying a price point that balances affordability with business sustainability.
- Innovative Marketing: Clever use of puns and empowerment messages to create a unique and engaging brand personality.
- Focused Hiring Practices: Prioritizing hires that fit the company culture, defined by values like hunger, humility, and an ownership mindset.
Relevant Insights for Sales Engagement
- Potential Touchpoints: Emphasizing the sustainable and ethical practices of Harper Wilde could align with potential partners or customers passionate about environmental and social issues.
- Consumer Base: Targeting advertisements and sales pitches to women who value ethical production, social responsibility, and quality.
- Unique Selling Proposition: Highlighting Harper Wilde's recycling program and social mission can differentiate Jane’s pitch from competitors.
Key Statistics
- Company Launch: 2017
- 30,000 bras saved from landfills
- 1% of proceeds donated to Girl's Inc.
Conclusion
Jane Fisher exemplifies a dynamic blend of strategic business acumen and deep personal conviction. Her leadership at Harper Wilde not only drives commercial success but also contributes positively to society and the environment. The holistic approach Jane takes—from sourcing and manufacturing to customer engagement and corporate social responsibility—positions Harper Wilde as a trailblazer in the intimates market, making her a valuable contact and partner for any aligned business ventures.
