Jane Prior

Chief Marketing Officer

Professional Overview

Jane Prior is an experienced marketing executive with a proven track record of driving growth and innovation in the consumer packaged goods industry. As the Chief Marketing Officer at Vita Coco, she is responsible for leading the company's overall marketing strategy, overseeing brand development, and spearheading digital and e-commerce initiatives.

Experience Summary

Current Role

As the Chief Marketing Officer at Vita Coco since 2014, Jane has been instrumental in shaping the brand's marketing vision and expanding its market presence. She oversees a team of marketing professionals and collaborates closely with cross-functional leaders to develop and execute integrated campaigns that have contributed to Vita Coco's strong brand recognition and market leadership.

Career Progression

Prior to her current role, Jane served as the VP of US Marketing at Vita Coco, where she played a key role in the brand's successful expansion across the country. Before joining Vita Coco, she held marketing leadership positions at Red Bull New York and Maxim Sports Marketing, where she gained extensive experience in brand building, consumer engagement, and campaign strategy.

Academic Background

Jane holds a Master in Business Studies in Marketing and E-Commerce from University College Dublin, as well as a Bachelor of Commerce degree from the same institution.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital marketing and e-commerce optimization

• Consumer insights and market analysis

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Vita Coco, Jane has led the development of award-winning marketing campaigns that have significantly contributed to the brand's growth and market share. She has also spearheaded the company's successful expansion into new product categories and international markets, leveraging her deep understanding of consumer trends and preferences.

Conclusion

With her strategic vision, creative problem-solving skills, and strong industry expertise, Jane Prior is a highly respected marketing leader who continues to drive Vita Coco's success in the competitive consumer packaged goods landscape.