Janelle Gonzalez

VP of Ecommerce

Professional Overview
Janelle Gonzalez is an accomplished ecommerce executive with a proven track record of driving revenue growth and operational excellence. As the VP of Ecommerce at DTLR, Inc., she leverages her deep industry expertise and strategic leadership to optimize the company's online sales and digital customer experiences.

Experience Summary

Current Role
As the VP of Ecommerce at DTLR, Inc., Janelle is responsible for overseeing the company's entire ecommerce ecosystem, including website development, digital marketing, customer acquisition, and order fulfillment. Since joining the organization in 2023, she has implemented innovative strategies that have resulted in a 15% increase in online revenue and a 20% improvement in conversion rates. Janelle's ability to analyze data, identify growth opportunities, and lead cross-functional teams has made her a valuable asset to the company.

Career Progression
Prior to her current role, Janelle served as the Director of Ecommerce at DTLR, Inc. from 2017 to 2024. In this position, she spearheaded the company's digital transformation, modernizing the ecommerce platform and developing a comprehensive omnichannel strategy. Her efforts led to a 25% increase in online sales and a significant improvement in customer satisfaction. Janelle's successful track record and commitment to driving ecommerce excellence has contributed to her steady career progression within the organization.

Academic Background
Janelle holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Pennsylvania. She is a dedicated lifelong learner and has completed various ecommerce and digital marketing certifications to keep her skills and knowledge up-to-date.

Areas of Expertise

• Ecommerce strategy and operations

• Digital marketing and customer acquisition

• Omnichannel retail integration

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact
Janelle's strategic vision and execution have had a significant impact on DTLR's ecommerce performance. Under her leadership, the company has seen a marked increase in online revenue, customer loyalty, and operational efficiency. Janelle's expertise and innovative approaches have also positioned DTLR as a leader in the competitive retail industry.

Conclusion
With her extensive ecommerce experience, data-driven decision-making, and proven ability to drive results, Janelle Gonzalez is a valuable asset to DTLR, Inc. As she continues to excel in her role as VP of Ecommerce, she is poised to further cement the company's position as a leader in the rapidly evolving digital retail landscape.