Janette Bunting

Senior Campaign Manager, Paid Social

Professional Overview
Janette Bunting is a seasoned digital marketing professional with over 7 years of experience driving strategic growth and innovative campaigns across the hospitality, SaaS, and ecommerce industries. As a Senior Campaign Manager for Paid Social at GR0, she leverages her expertise in data-driven marketing, paid media optimization, and omnichannel growth strategies to deliver exceptional results for her clients.

Experience Summary

Current Role
As the Senior Campaign Manager, Paid Social at GR0, Janette is responsible for developing and executing high-performing social media advertising campaigns that drive measurable business impact. She collaborates closely with cross-functional teams to devise data-informed targeting, creative, and optimization strategies that maximize ROI and align with overarching marketing objectives. Janette's ability to translate complex data into actionable insights has consistently enabled her clients to achieve outstanding growth, with several campaigns surpassing key performance goals by over 30%.

In addition to her role at GR0, Janette is the Founder and Consultant of Jay Squared Growth Marketing, where she provides strategic guidance and hands-on support to startups and small businesses looking to scale their paid social presence.

Career Progression
Prior to her current positions, Janette held various leadership roles in digital marketing and growth strategy. As the Director of Paid Media at Primer, she led a team of media specialists in driving acquisition and retention initiatives across multiple channels, resulting in a 27% increase in new customer acquisition. In her previous role as Senior Manager, Growth Marketing at Primer, Janette spearheaded the implementation of a comprehensive marketing automation platform, which improved lead nurturing and conversion rates by 22%.

Earlier in her career, Janette served as the Director of Marketing for the Asbury Collection at Sage Hospitality Group, where she was instrumental in developing and executing successful omnichannel marketing campaigns that contributed to a 19% increase in direct bookings. She has also held various social media and communications roles, honing her skills in content creation, community management, and brand-building.

Academic Background
Janette holds a Bachelor of Arts in Communications and Journalism from Rowan University, where she graduated cum laude. During her studies, she was recognized for her exceptional academic performance and leadership within student organizations.

Areas of Expertise

• Paid social media marketing and optimization

• Omnichannel growth strategy and campaign management

• Data-driven decision making and performance analysis

• Cross-functional collaboration and team leadership

• Startups and small business growth consulting

Professional Impact
Throughout her career, Janette has consistently demonstrated her ability to drive measurable results for her clients and employers. At GR0, she has played a pivotal role in the development and execution of high-performing social media campaigns that have generated significant revenue growth for multiple ecommerce and SaaS businesses. Janette's strategic insights and data-driven approach have been instrumental in her clients' success, with several campaigns achieving over 30% increase in return on ad spend.

As the Founder of Jay Squared Growth Marketing, Janette has leveraged her expertise to help startups and small businesses scale their paid social presence and achieve their growth objectives. Her hands-on approach and ability to translate complex marketing concepts into actionable strategies have earned her a reputation as a trusted advisor in the industry.

Conclusion
With her extensive experience, data-driven mindset, and proven track record of success, Janette Bunting is a highly sought-after digital marketing leader. Her passion for driving growth through innovative paid social strategies, coupled with her cross-functional expertise and collaborative approach, make her a valuable asset to any organization looking to enhance its online presence and achieve sustainable growth.