Janice Jacobs
Vice President, Marketing, Brand & Product
Richmond, Virginia, United States
Professional Overview
Janice Jacobs is an accomplished marketing executive with over 25 years of experience driving growth, brand development, and digital transformation across the retail, healthcare, and consumer products industries. As the Vice President of Marketing, Brand & Product at Journey Health & Lifestyle, she is responsible for developing and implementing strategic marketing initiatives to elevate the company's brand presence, enhance product positioning, and drive profitable customer acquisition and retention.
Experience Summary
Current Role
As the Vice President of Marketing, Brand & Product at Journey Health & Lifestyle, Janice oversees all aspects of the company's marketing, brand management, and product strategy. She leads a team of talented marketing professionals to create and execute integrated campaigns that strengthen the company's competitive positioning, foster brand loyalty, and drive measurable business results. Janice also serves as a member of the Women in Retail Leadership Circle, where she leverages her expertise to support the professional development and advancement of women in the retail industry.
Career Progression
Prior to her current role, Janice held several senior marketing leadership positions, including serving as the Senior Vice President of Marketing, Acquisition & Brand at HearingLife, where she spearheaded a successful brand refresh and digital transformation initiative that resulted in a 25% increase in customer acquisition. She also held marketing leadership roles at Fruitful Yield, CCA Global Partners, and Staples, where she demonstrated her ability to drive innovation, optimize marketing operations, and deliver measurable revenue growth.
Janice's early career was marked by progressive roles in marketing, merchandising, and ecommerce at CVS Health, where she honed her skills in category management, brand development, and omnichannel strategy. Her diverse experience and deep understanding of the retail and consumer sectors have made her a valuable asset to the organizations she has served.
Academic Background
Janice holds a Bachelor of Science degree in Marketing from the University of Virginia, where she graduated cum laude and was recognized for her leadership and academic excellence.
Areas of Expertise
- Strategic marketing and brand management
- Omnichannel customer experience optimization
- Digital transformation and ecommerce strategy
- Integrated marketing campaign planning and execution
- Product development and portfolio management
- Retail and consumer products industry expertise
Professional Impact
Throughout her career, Janice has demonstrated a track record of driving significant business impact. At HearingLife, she spearheaded a successful brand refresh and digital transformation initiative that resulted in a 25% increase in customer acquisition. At Staples, she led the development and implementation of an award-winning omnichannel marketing strategy that drove a 15% year-over-year increase in online sales. Janice's deep industry knowledge, strategic vision, and collaborative leadership style have made her a trusted advisor and valued contributor in the organizations she has served.
Conclusion
Janice Jacobs is a seasoned marketing executive with a proven ability to drive growth, enhance brand equity, and deliver measurable business results. Her extensive experience, industry expertise, and strategic mindset position her as a valuable asset to Journey Health & Lifestyle as the company continues to expand its presence and deepen its connection with its customers.
