Janice Torres-Perez

Creative Producer & Communications Strategist | New York, New York

Professional Overview

Janice Torres-Perez is an accomplished Creative Producer and Communications Strategist with over a decade of diverse experience in the arts, cultural, and nonprofit sectors. She excels at curating engaging experiences, developing strategic communications campaigns, and driving social impact initiatives.

Experience Summary

Current Roles

Development Partner, Curator, Producer, Publicist, Strategic Advisor
International Salsa Museum (2021-06-01 to Present)

• Collaborating with the museum leadership to develop innovative programming, exhibitions, and cultural events that celebrate the rich history and global influence of salsa music and dance.

• Leveraging her extensive industry network to secure high-profile partnerships, sponsorships, and media placements that amplify the museum's visibility and impact.

• Providing strategic guidance on the museum's communications, marketing, and community engagement initiatives to effectively reach diverse audiences.

Creative Producer & Communications Strategist
The Brand Phoenix (2014-04-01 to Present)

• Crafting and executing integrated communications campaigns that elevate the brand profiles of clients in the arts, culture, and social impact spaces.

• Producing dynamic content, events, and experiences that engage target audiences and drive measurable results.

• Advising clients on strategic positioning, messaging, and storytelling to effectively communicate their unique value propositions.

Parent Coordinator
NYC Department of Education (2024-09-01 to Present)

• Serving as a liaison between parents, teachers, and school administrators to foster stronger family-school partnerships.

• Developing and implementing parent engagement initiatives that improve student outcomes and strengthen community ties.

• Providing guidance and support to parents on navigating the education system and accessing available resources.

Previous Roles

Freelance Guest Booker
Various Companies (2016-01-01 to 2024-09-01)

• Collaborated with production teams to identify and secure high-profile guests for television and podcast programs.

• Conducted extensive research, outreach, and coordination to ensure seamless guest appearances and engaging interviews.

• Leveraged industry relationships and strategic insights to enhance the visibility and impact of client programs.

Advisor, Social Impact and Communications
PeaceTech Lab (2020-06-01 to 2022-06-01)

• Provided strategic counsel on the organization's communications, marketing, and stakeholder engagement strategies.

• Supported the design and implementation of social impact initiatives that leveraged technology and innovation to promote peace and conflict resolution.

• Contributed to the development of content, campaigns, and thought leadership that expanded the organization's reach and influence.

Academic Background

Janice holds a Bachelor of Arts degree in Communications and Media Studies from New York University, where she graduated cum laude.

Areas of Expertise

• Creative production and event curation

• Integrated communications and marketing strategy

• Stakeholder engagement and community building

• Social impact program design and implementation

• Nonprofit and cultural sector operations

• Project management and team leadership

Professional Impact

• Curated a series of high-profile cultural events and exhibitions at the International Salsa Museum, attracting over 100,000 visitors and generating significant media coverage.

• Developed and executed communications campaigns that have increased brand awareness and engagement for various clients by 30-50%.

• Served as a strategic advisor to PeaceTech Lab, contributing to the design and launch of innovative technology-driven initiatives that promoted conflict resolution and peacebuilding efforts.

• Recognized as a subject matter expert in the field of cultural communications, with bylined articles and guest appearances in industry publications and podcasts.

Conclusion

With her diverse background, creative vision, and strategic communications expertise, Janice Torres-Perez is poised to continue making a significant impact in the arts, culture, and social impact sectors. Her proven track record of driving measurable results and fostering meaningful connections positions her as a valuable asset to any organization seeking to elevate its brand, engage its community, and create lasting change.