Janine Bousquette

Executive Vice President and Chief Marketing Officer

Professional Overview
Janine Bousquette is an accomplished marketing executive with over 15 years of experience driving strategic growth and brand transformation initiatives for leading retail organizations. As the Executive Vice President and Chief Marketing Officer at Sears, she oversees all marketing operations, including advertising, digital marketing, customer engagement, and brand management.

Experience Summary

Current Role
In her current role at Sears, Janine is responsible for developing and implementing the company's overall marketing strategy to enhance brand positioning, drive customer acquisition and retention, and increase market share. She has spearheaded several successful marketing campaigns that have resulted in increased brand awareness, improved customer loyalty, and measurable revenue growth. Under her leadership, Sears has received industry recognition for its innovative digital marketing initiatives and customer-centric approach.

Career Progression
Prior to joining Sears, Janine held progressive marketing leadership roles at various retail organizations, including serving as the Vice President of Marketing at Macy's and the Director of Brand Strategy at Kohl's. Throughout her career, she has demonstrated a strong ability to adapt to changing market conditions, leverage data-driven insights, and collaborate cross-functionally to deliver impactful marketing solutions.

Academic Background
Janine holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated cum laude. She has also completed several executive leadership programs at prestigious business schools, further enhancing her strategic decision-making and organizational management capabilities.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital marketing and e-commerce optimization

• Customer experience and loyalty program management

• Innovative marketing campaign development and deployment

• Cross-functional collaboration and team leadership

Professional Impact
Under Janine's leadership, Sears has experienced a notable increase in customer engagement, with a 25% year-over-year growth in social media followers and a 15% improvement in online conversion rates. She has also spearheaded the successful launch of the company's first-ever loyalty program, which has resulted in a 12% increase in repeat purchases and a 18% boost in customer lifetime value.

Conclusion
Janine Bousquette's extensive marketing expertise, innovative mindset, and proven track record of driving measurable business results make her a valuable asset to Sears. As the company continues to navigate the evolving retail landscape, Janine's strategic leadership and customer-centric approach will be instrumental in strengthening the brand's market position and fostering long-term growth.