Janine Spencer

Marketing and Sales Director

Professional Overview
Janine Spencer is a seasoned marketing and sales executive with over 20 years of experience driving growth and success for leading real estate and property development organizations. As the Marketing and Sales Director at Vivacity Property, she is responsible for devising and executing comprehensive marketing strategies to promote the company's diverse portfolio of residential and commercial properties. Janine's deep expertise in the property industry, coupled with her proven track record of delivering impactful campaigns and driving sales, make her a valuable asset to the Vivacity team.

Experience Summary

Current Role
As the Marketing and Sales Director at Vivacity Property, Janine oversees all aspects of the company's marketing and sales initiatives. She is responsible for developing and implementing strategic marketing plans to effectively position Vivacity's properties, attract prospective buyers and tenants, and generate strong sales results. Janine's leadership has been instrumental in driving brand awareness, enhancing the company's online presence, and delivering successful launch campaigns for Vivacity's latest developments.

Career Progression
Prior to joining Vivacity, Janine held various marketing and sales leadership roles within the property industry. She served as the Marketing Director at Mall of Qatar, where she led the successful launch and ongoing promotion of the prestigious shopping and entertainment destination. Janine also held the position of Head of Sales and Marketing at Gateway Lifestyle, a leading provider of land lease communities, where she spearheaded sales and marketing strategies to drive occupancy and revenue growth.

Earlier in her career, Janine gained valuable experience in the property sector, holding roles such as Marketing Manager - NSW at Lendlease and Marketing & Stakeholder Manager - NSW/ACT at Lendlease. She also spent several years in the professional services industry, working as a Marketing & Communications Manager at EY.

Academic Background
Janine holds a Bachelor of Business in Marketing from the University of Technology, Sydney, where she graduated with distinction.

Areas of Expertise

• Integrated marketing strategy development and execution

• Property marketing, including digital, print, and experiential campaigns

• Sales management and customer acquisition

• Brand development and reputation management

• Stakeholder engagement and relationship building

• Data-driven decision making and performance analytics

Professional Impact
Throughout her career, Janine has demonstrated a exceptional ability to drive growth and deliver measurable results. At Mall of Qatar, she led the launch campaign that attracted over 1 million visitors in the first six months of operation. At Gateway Lifestyle, Janine's sales and marketing initiatives contributed to a 20% increase in occupancy rates across the company's land lease communities.

Conclusion
Janine Spencer is a respected marketing and sales leader with a proven track record of success in the property industry. Her strategic vision, data-driven approach, and strong interpersonal skills have consistently enabled her to develop and execute effective campaigns that drive business growth and enhance brand reputation. As the Marketing and Sales Director at Vivacity Property, Janine is poised to continue her trajectory of excellence, contributing to the company's ongoing success and expansion.