Janna Bergstedt

Chief Marketing Officer

Professional Overview

Janna Bergstedt is an accomplished marketing executive with over 15 years of experience driving strategic marketing initiatives and brand development. As the Chief Marketing Officer at First Community Credit Union, she is responsible for overseeing the organization's comprehensive marketing strategy, including digital and traditional channels, product promotions, and community engagement.

Experience Summary

Current Role

Janna has served as the Chief Marketing Officer at First Community Credit Union since 2009. In this role, she has been instrumental in elevating the credit union's brand presence and expanding its customer base across North Dakota. Janna is known for her innovative approach to marketing, leveraging data-driven insights to craft targeted campaigns that resonate with the local community. Under her leadership, the credit union has experienced consistent year-over-year growth in membership and customer satisfaction.

Career Progression

Prior to her current role, Janna held positions as a Marketing Specialist at Ulteig, a regional engineering firm, and as a Marketing & Business Development Intern at Eide Bailly LLP, a leading accounting and professional services firm. She also gained valuable experience as an Event Specialist and Box Office Assistant at the Trollwood Performing Arts School, where she honed her skills in event planning and customer service.

Academic Background

Janna holds a Bachelor's degree in Marketing from the University of North Dakota, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and management

• Digital marketing and social media optimization

• Customer experience and engagement

• Community outreach and partnership building

• Financial services and credit union industry knowledge

Professional Impact

Under Janna's leadership, First Community Credit Union has consistently outperformed its industry peers in key metrics, including customer retention, new member acquisition, and overall brand awareness. She has spearheaded several successful marketing campaigns that have earned regional and national recognition, further solidifying the credit union's reputation as a trusted financial institution in the North Dakota market.

Conclusion

Janna Bergstedt is a seasoned marketing executive with a proven track record of driving growth and innovation. Her deep industry expertise, coupled with her strategic vision and data-driven approach, make her a valuable asset to First Community Credit Union. As the Chief Marketing Officer, Janna continues to elevate the organization's brand and deepen its connection with the local community, positioning the credit union for ongoing success.