Jared Head

Director of Sales Strategy & Customer Marketing

Professional Overview
Jared Head is an accomplished sales and marketing professional with over 12 years of experience driving strategic growth and customer engagement initiatives within the consumer packaged goods (CPG) industry. In his current role as Director of Sales Strategy & Customer Marketing at Mars, he is responsible for leading the development and execution of data-driven sales plans and innovative customer-centric marketing programs.

Experience Summary

Current Role
As the Director of Sales Strategy & Customer Marketing at Mars, Jared is instrumental in shaping the company's go-to-market approach and enhancing the overall customer experience. He oversees the strategic planning, implementation, and performance tracking of the sales and customer marketing functions, leveraging data analytics and industry insights to optimize marketing campaigns and drive measurable revenue growth.

Career Progression
Prior to his current role, Jared held several leadership positions within the Mars organization, including eCommerce Team Lead, National Account Sales Team Lead, and various Category Leadership roles. Throughout his career, he has consistently demonstrated the ability to create and execute successful sales and marketing strategies, leading cross-functional teams to deliver exceptional results and strengthen the company's competitive position in the market.

Academic Background
Jared holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, with a concentration in Marketing. He has also completed several professional development courses in digital marketing, customer relationship management, and sales force optimization.

Areas of Expertise

• Strategic Sales and Marketing Planning

• Customer Relationship Management and Engagement

• Omnichannel Sales and Marketing Execution

• Data Analysis and Performance Tracking

• Cross-functional Collaboration and Team Leadership

Professional Impact
During his tenure at Mars, Jared has consistently delivered measurable results, including a 15% increase in eCommerce sales and a 20% improvement in customer satisfaction scores. He has also been recognized for his innovative approach to customer marketing, having led the development of a personalized loyalty program that drove a 12% increase in repeat purchases.

Conclusion
With a proven track record of success in the CPG industry, Jared Head is a strategic and data-driven sales and marketing leader who excels at driving sustainable growth and enhancing the customer experience. In his current role at Mars, he continues to leverage his expertise to help the company maintain its competitive edge and capitalize on emerging market opportunities.