Professional Summary

Professional Overview

Jaskaran Kapany is a seasoned marketing executive with over 15 years of experience driving growth and innovation across the technology and financial services industries. As the Chief Marketing Officer at MobiKwik, he is responsible for leading the company's overall marketing strategy, brand positioning, and digital initiatives to accelerate user acquisition and engagement.

Experience Summary

Current Role

Jaskaran currently serves as the Chief Marketing Officer at MobiKwik, a leading digital payments and financial services platform in India. In this role, he is spearheading the company's marketing efforts, leveraging his deep expertise in digital marketing, brand building, and customer acquisition to drive the company's growth and expansion. Under his leadership, MobiKwik has strengthened its market presence and solidified its position as a trusted financial services provider.

Career Progression

Prior to joining MobiKwik, Jaskaran held senior marketing roles at several prominent organizations. He served as the Chief Marketing Officer at Table Space Technologies, where he was instrumental in driving the company's brand visibility and customer engagement. Jaskaran also held the position of Chief Marketing Officer at Xiaomi India, where he successfully led the brand's marketing strategy and contributed to its rapid growth in the Indian market.

Jaskaran's career trajectory also includes a stint as the Head of Marketing at Paytm, where he played a pivotal role in expanding the company's user base and enhancing its market share. Earlier in his career, he served as the Vice President of Marketing and Ecommerce at ICICI Prudential Life Insurance Company Limited, where he drove innovative digital initiatives and strengthened the company's online presence.

Academic Background

Jaskaran holds a Master's degree in Business Administration from a reputable institution, where he specialized in Marketing and Entrepreneurship. His academic achievements showcase his strong foundation in strategic marketing, data-driven decision-making, and the ability to thrive in fast-paced, dynamic environments.

Areas of Expertise

Jaskaran's areas of expertise include:

• Digital marketing and social media strategy

• Brand management and positioning

• Customer acquisition and retention

• Data analytics and performance optimization

• Strategic planning and execution

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Jaskaran has demonstrated his ability to drive measurable business results. He has spearheaded successful marketing campaigns that have significantly increased brand awareness, user engagement, and customer conversions. His innovative approach to digital marketing has helped the organizations he has worked for to stay ahead of the curve and capitalize on emerging trends.

Conclusion

With his exceptional marketing acumen, strategic vision, and proven track record of delivering impactful results, Jaskaran Kapany is poised to continue driving the growth and success of MobiKwik as its Chief Marketing Officer. His depth of experience, coupled with his passion for innovation and customer-centric approach, make him a valuable asset in the rapidly evolving technology and financial services landscapes.