Jasmin Quellmann

Marketing Technology and AI Leader

Professional Overview
Jasmin Quellmann is an experienced marketing technology and AI professional with a demonstrated history of driving innovation and digital transformation within the consumer goods industry. As the Head of Marketing Technology and AI at Beiersdorf, she oversees the strategic implementation of cutting-edge marketing technologies and AI-powered solutions to enhance customer experiences and drive business growth.

Experience Summary

Current Role
As the Head of Marketing Technology and AI at Beiersdorf, Jasmin is responsible for leading the company's efforts in leveraging the latest marketing technologies and AI capabilities to optimize marketing processes, personalize customer interactions, and unlock data-driven insights. She collaborates closely with cross-functional teams to develop and deploy innovative solutions that improve operational efficiency, increase campaign effectiveness, and drive measurable business results.

Career Progression
Prior to her current role, Jasmin held several senior positions within Beiersdorf, including Head of Studio NX (Global Content Creation and Distribution) and Global Product Owner and Manager (PIM). In these roles, she demonstrated her expertise in digital marketing, product information management, and global content strategy, contributing to the company's digital transformation and enhancing its online brand presence.

Academic Background
Jasmin holds a bachelor's degree in Marketing from Leuphana University of Lüneburg and a Bachelor of Arts in International Business from Universitas Udayana. She also completed specialized training in Multimedia Agency from New Voice, further strengthening her digital marketing and technology expertise.

Areas of Expertise

• Marketing technology and AI strategy

• Digital transformation and innovation

• Data-driven marketing and customer insights

• Global content creation and distribution

• Product information management (PIM)

• Omnichannel marketing and campaign optimization

Professional Impact
During her tenure at Beiersdorf, Jasmin has spearheaded the implementation of several cutting-edge marketing technologies and AI-powered solutions, resulting in significant improvements in campaign performance, customer engagement, and business outcomes. She has been recognized for her strategic vision, cross-functional collaboration, and ability to drive measurable results.

Conclusion
With her extensive experience in marketing technology and AI, Jasmin Quellmann is a valuable asset to Beiersdorf, driving the company's digital transformation and ensuring its marketing efforts remain agile, innovative, and customer-centric. Her expertise and leadership in this rapidly evolving field position her as a respected voice in the industry.