Jasmine Bina
Title: CEO
Company: Concept Bureau, Inc.
LinkedIn: [Jasmine Bina](https://www.linkedin.com/in/jasminebina)
Location: Primarily based in Los Angeles with a global reach including work in New York and London.
Executive Profile
Jasmine Bina is the CEO and founder of Concept Bureau, Inc., a cultural brand strategy agency recognized for its depth in unearthing and applying cultural insights to transform businesses. Established in 2011, Concept Bureau partners with both B2B and B2C brands that aim to influence or capitalize on evolving cultural trends and narratives. Jasmine is widely acknowledged as a strategist, writer, speaker, and brand expert with a specialty in developing forward-thinking brand strategies positioned at the intersection of culture, commerce, and technology.
She is also the founder of Exposure Therapy, a vibrant community and platform for strategic thinkers, as well as the creator and host of the Unseen Unknown podcast, where she explores significant shifts in society and their strategic implications for businesses.
Areas of Expertise
- Brand Strategy: Leads transformative projects that redefine client narratives to resonate deeply with contemporary audiences.
- Cultural Insight: Specializes in decoding hidden structures and societal movements that influence consumer behavior, with a strong track record in luxury, fashion, technology, and new market entries.
- Generational Trends: Insightful commentary and applied expertise on Millennials and Gen Z, with an emphasis on their impact on spending and brand loyalty.
- US & EU Markets: Experience in guiding international brand strategies in American and European markets.
- Thought Leadership: Frequent author and speaker on topics such as the evolution of luxury, the role of narrative in brand success, and predictions at the forefront of strategic business thinking.
Thought Leadership and Publications
Jasmine Bina is a regular contributor to high-impact publications and industry conferences, with bylines in Luxury Daily, Business of Fashion, and Medium. Notable recent writings include:
- “What You Don't Know About American Millennials” (Business of Fashion)
- “The Unfamiliar Face Of Women In New Luxury” (Luxury Daily)
- “How New Luxury Is Undermining The Old Guard” (Luxury Daily)
Her published work provides nuanced analysis of evolving definitions of luxury and the shifting determinants of consumer loyalty, focusing particularly on millennial and Gen Z value systems.
Client Value Proposition
Concept Bureau under Jasmine’s leadership is described as a resource for brands seeking not just surface-level repositioning but profound exploration and application of cultural forces. The agency is noted for its ability to:
- Integrate product, brand history, and leadership biography into cohesive, future-facing narratives, allowing clients to:
- Expand offerings and redefine customer relationships,
- Make strategic decisions rooted in long-term cultural relevance,
- Differentiate meaningfully in crowded markets.
Endorsements from industry leaders (e.g., Sophia Amoruso, Girlboss; Yen Tse Yap, Painfix) confirm Jasmine’s reputation for strategically reconstructing brands to align with emerging social and cultural patterns, creating frameworks that have become foundational to clients’ business strategies.
Network and Influence
- Community Engagement: Jasmine cultivates networks of brand leaders and strategic thinkers, both through Concept Bureau and initiatives like Exposure Therapy.
- Content Platforms: Besides her own company’s outlets, she has a significant presence on social platforms (Instagram, Twitter, Medium, LinkedIn) and amplifies her thought leadership through podcasts, notably Unseen Unknown.
- Feedback from Executives: Clients cite her work as transformative, crediting her with catalyzing substantial business growth and strategic clarity.
Strategic Approach
Jasmine Bina’s approach centers on predictive, culturally-rooted strategy. She positions herself and her team as futurists, decoding where markets and societal attitudes are heading to deliver actionable, insight-driven solutions for client brands. In both advisory and execution roles, she advocates for continuous innovation and the mapping of business strategy to deep cultural shifts.
Summary of Key Capabilities
- Founder and CEO of a leading cultural brand strategy agency.
- Expertise in luxury, fashion, and technology markets, with a focus on emerging generational consumer behaviors.
- Published thought leader and frequent speaker.
- Proven track record of delivering strategic change for businesses through cultural insight and differentiated branding.
- Active in building communities for strategic professionals and expanding industry influence through multi-platform content.
> For further engagement or detailed case studies, Concept Bureau can be contacted at Hi@theconceptbureau.com. Jasmine Bina also maintains an active personal website: [jasminebina.com](https://jasminebina.com).
