Jasmine Fernandez

Marketing Director | Los Angeles, California

Professional Overview

Jasmine Fernandez is an accomplished Marketing Director with over 8 years of experience driving innovative digital marketing strategies and delivering measurable results for leading retail and e-commerce brands. She is currently responsible for overseeing all aspects of the marketing function at prAna, a prominent lifestyle and activewear brand.

Experience Summary

Current Role

As the Marketing Director at prAna, Jasmine is responsible for developing and executing the brand's comprehensive marketing strategy across digital, social, and traditional channels. She leads a high-performing team in developing and implementing impactful campaigns that drive customer engagement, acquisition, and loyalty. Under her leadership, prAna has experienced significant growth in brand awareness and online sales.

Career Progression

Prior to her current role, Jasmine held various marketing leadership positions at renowned brands such as Victoria's Secret Pink and ModCloth. As the Director of Marketing Strategy at Victoria's Secret Pink, she spearheaded the brand's digital transformation, resulting in a 25% increase in social media engagement and a 15% uplift in online sales. Earlier in her career, Jasmine honed her skills in acquisition marketing, influencer relations, and social media strategy while working at POPSUGAR and ModCloth.

Academic Background

Jasmine holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with Honors.

Areas of Expertise

• Digital marketing strategy and implementation

• Social media campaign management and content creation

• Influencer marketing and brand partnerships

• Data-driven decision making and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the development and execution of a comprehensive digital marketing strategy that drove a 25% increase in social media engagement and a 15% uplift in online sales for Victoria's Secret Pink

• Launched a successful influencer marketing program at ModCloth, resulting in a 20% increase in customer acquisition and a 12% boost in conversion rates

• Implemented data-driven optimization strategies that led to a 23% improvement in the return on ad spend (ROAS) for prAna's paid media campaigns

Conclusion

With her proven track record of driving digital transformation and delivering exceptional marketing results, Jasmine Fernandez is poised to continue making a significant impact in the retail and e-commerce industry. Her passion for data-driven marketing, coupled with her strong leadership skills, make her a valuable asset to any organization seeking to elevate its brand presence and drive sustainable growth.