Jasmine Lee

Vice President, Enterprise Growth Marketing

Professional Overview
Jasmine Lee is a seasoned marketing executive with over 15 years of experience driving enterprise-level growth and digital transformation initiatives. As the Vice President of Enterprise Growth Marketing at 1-800-FLOWERS.COM, INC., she is responsible for leading high-impact marketing strategies to accelerate the company's digital-first, omnichannel growth initiatives.

Experience Summary

Current Role
In her current role as Vice President of Enterprise Growth Marketing, Jasmine oversees the development and execution of integrated marketing campaigns across 1-800-FLOWERS.COM's portfolio of gifting brands. She works collaboratively with cross-functional teams to identify new opportunities for digital expansion, customer acquisition, and revenue optimization. Under her leadership, the enterprise growth marketing team has successfully driven double-digit year-over-year sales growth through innovative, data-driven marketing solutions.

Career Progression
Prior to her current role, Jasmine served as the Senior Director of Enterprise Growth Marketing at 1-800-FLOWERS.COM, where she spearheaded the integration of digital marketing strategies to support the company's omnichannel transformation. Before joining 1-800-FLOWERS.COM, she held various leadership positions in the advertising and marketing industry, including Client Business Lead/Executive Director at Resolution Agency, Group Account Director at Omnicom Media Group, and VP of Media and Digital Director roles at Spark Foundry and Starcom.

Academic Background
Jasmine holds a Bachelor of Arts degree in Marketing and Communications from New York University, where she graduated cum laude.

Areas of Expertise

• Digital marketing strategy and execution

• Omnichannel customer engagement

• Data-driven marketing optimization

• Cross-functional team leadership

• Enterprise-level growth and innovation

Professional Impact
Throughout her career, Jasmine has demonstrated a proven track record of driving transformative growth and delivering measurable results for her clients and employers. In her current role, she has been instrumental in guiding 1-800-FLOWERS.COM's digital-first strategy, resulting in significant improvements in customer acquisition, brand loyalty, and overall revenue performance.

Conclusion
Jasmine's vast experience in enterprise-level marketing, coupled with her strategic vision and data-driven approach, make her a valuable asset in the digital-driven landscape. As Vice President of Enterprise Growth Marketing at 1-800-FLOWERS.COM, she continues to push the boundaries of innovation and lead her team in creating impactful marketing solutions that drive sustainable growth for the organization.