Jasmine Reynolds
Senior Digital Designer | New York, New York, United States
Professional Overview
Jasmine Reynolds is a seasoned digital designer with over 15 years of experience in the fashion and retail industries. She is currently a Senior Digital Designer at Beekman 1802, where she is responsible for creating visually captivating and user-centric digital experiences that drive brand engagement and sales.
Experience Summary
Current Role
As the Senior Digital Designer at Beekman 1802, Jasmine is instrumental in shaping the brand's digital presence. She leads the design of the company's website, e-commerce platform, and social media channels, ensuring a cohesive and compelling visual identity that reflects the brand's values and resonates with its target audience. Jasmine's innovative design solutions and data-driven approach have contributed to a 25% increase in online sales and a 30% growth in the brand's social media following since her appointment.
Career Progression
Prior to her current role, Jasmine gained extensive experience as a freelance Art Director, working with a diverse range of clients in the health and wellness industries. She has also held leadership positions, such as Creative Director and Senior Creative Manager, at Package Free, where she led the development of award-winning marketing campaigns and digital content that elevated the brand's visibility and engagement.
Jasmine's earlier career includes roles as a Senior Fashion Editor at Neiman Marcus Group, where she curated and styled luxury fashion collections, and as a Senior Trend Research & Design Manager at Macy's Merchandising Group, where she provided insights that informed the company's product development and branding strategies.
Academic Background
Jasmine holds a Bachelor of Fine Arts in Graphic Design from the Parsons School of Design, where she graduated with honors.
Areas of Expertise
- Digital design and user experience
- Brand identity and visual storytelling
- E-commerce platform design and optimization
- Social media content strategy and implementation
- Trend forecasting and data-driven design decisions
- Creative direction and team leadership
Professional Impact
Jasmine's design work has been recognized by industry leaders, with her campaigns and digital initiatives receiving multiple awards, including a Webby Award for Best Beauty & Cosmetics Website and a Digiday Award for Most Innovative Social Media Strategy.
Conclusion
With her extensive expertise in digital design, brand positioning, and data-driven decision-making, Jasmine Reynolds is a valuable asset to Beekman 1802 and a respected leader in the fashion and retail industries. Her passion for creating visually stunning and user-centric digital experiences, coupled with her proven track record of driving measurable business results, position her as a highly sought-after digital design professional.
