Jasmine Shillington

Chief Product & Marketing Officer

Professional Overview
Jasmine Shillington is an experienced marketing and product development executive with a demonstrated track record of driving strategic initiatives and delivering impactful results. As the Chief Product & Marketing Officer at Australian Military Bank Ltd, she oversees the bank's product innovation and marketing strategy, leveraging her expertise in the financial services industry to enhance customer engagement and drive business growth.

Experience Summary

Current Role
Jasmine currently serves as the Chief Product & Marketing Officer at Australian Military Bank Ltd, a position she has held since June 2023. In this role, she is responsible for leading the bank's product development and marketing efforts, aligning them with the organization's strategic objectives. Jasmine's strategic vision and data-driven approach have been instrumental in introducing innovative banking solutions and enhancing the customer experience.

Career Progression
Prior to her current role, Jasmine held various marketing and product management positions within the insurance and telecommunications sectors. She served as the Digital Product & Marketing Project Lead at Qantas, where she spearheaded the development and launch of Qantas Travel Insurance products. Jasmine also held marketing leadership roles at Allianz Australia and nbn™ Australia, where she drove successful customer engagement initiatives and executed strategic marketing campaigns.

Academic Background
Jasmine holds a Bachelor of Business Administration from the University of Sydney, with a specialization in Marketing and Strategy. She has also completed executive education programs in Product Management and Digital Transformation, further enhancing her expertise in the industry.

Areas of Expertise

• Financial services and insurance product development

• Omnichannel marketing strategy and execution

• Customer-centric product innovation

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Jasmine has demonstrated a strong ability to drive measurable results. At Qantas, she led the successful launch of a new travel insurance product, resulting in a 25% increase in customer adoption. At Allianz Australia, she spearheaded a marketing campaign that improved customer engagement by 18% and increased brand awareness by 12%. Her contributions have consistently made a positive impact on the organizations she has served.

Conclusion
Jasmine Shillington is a seasoned marketing and product development leader with a proven track record of driving strategic initiatives and delivering measurable results. In her current role as Chief Product & Marketing Officer at Australian Military Bank Ltd, she is poised to leverage her industry expertise and innovative mindset to enhance the bank's product offerings, improve customer engagement, and contribute to the organization's overall growth and success.