JB

Jason Boso

Professional Summary



Professional Overview


Jason Boso is an accomplished entrepreneur and culinary expert with over 15 years of experience in the food and hospitality industry. As the owner of multiple successful ventures, including Twisted Root Burger Co., Truck Yard, and Tacos & Avocados, he has demonstrated a keen business acumen and a passion for creating unique dining experiences.

Experience Summary



Current Roles


Owner, Twisted Root Burger Co. (2006-Present)
  • Oversees the strategic direction and daily operations of this popular burger restaurant chain, which has expanded to multiple locations across Texas

  • Responsible for menu development, brand management, and driving continuous innovation to maintain the company's competitive edge

  • Achieved significant year-over-year growth, establishing Twisted Root Burger Co. as a leading player in the regional dining landscape


Chef/Owner, Truck Yard (2013-Present)
  • Conceptualized and launched this unique outdoor dining and entertainment venue, blending a food truck-inspired menu with a lively, casual atmosphere

  • Leads a team of chefs and hospitality professionals to deliver exceptional culinary experiences and foster a vibrant community hub

  • Leveraged industry expertise and customer insights to continuously refine the Truck Yard concept and expand its offerings


Owner, Tacos & Avocados (2012-Present)
  • Oversees the operations and strategic direction of this fast-casual Mexican restaurant, which has become a local favorite for its innovative taco and avocado-based dishes

  • Responsible for menu curation, brand positioning, and driving operational efficiency to ensure consistent quality and customer satisfaction

  • Actively involved in community engagement initiatives to build brand loyalty and strengthen the restaurant's presence in the local market


Career Progression


Prior to launching his entrepreneurial ventures, Jason gained valuable experience in the culinary industry, working as a chef in various restaurants and honing his skills in menu development, food preparation, and customer service.

Academic Background


Jason holds a Bachelor of Arts degree in Culinary Arts from the prestigious Culinary Institute of America, where he graduated with distinction.

Areas of Expertise


  • Culinary innovation and menu development

  • Operational management and process optimization

  • Brand strategy and marketing

  • Entrepreneurship and business development

  • Fostering a positive work culture and high-performing teams


Professional Impact


Under Jason's leadership, his restaurants have become local landmarks, known for their unique concepts, high-quality food, and exceptional customer experiences. He has been recognized for his contributions to the local dining scene, receiving numerous awards and accolades, including the "Best New Restaurant" and "Community Impact" awards.

Conclusion


Jason Boso's extensive experience, culinary expertise, and entrepreneurial spirit have positioned him as a respected leader in the food and hospitality industry. With a proven track record of successful business ventures and a commitment to innovation, he is poised to continue driving growth and creating memorable dining experiences for customers across Texas and beyond.