Professional Summary

Professional Overview

Jason Flood is an accomplished marketing executive with extensive experience in the consumer goods and beverage industries. He currently serves as the Director of Trade Marketing at Bulova, where he oversees the company's trade marketing strategy and execution. Additionally, he holds concurrent roles as the Head of Trade Marketing at Une Femme Wines and the Senior Trade Marketing and Senior Brand Activation Manager at Ferrero USA and Pernod Ricard, respectively.

Experience Summary

Current Role

As the Director of Trade Marketing at Bulova, Jason is responsible for developing and implementing effective trade marketing campaigns to drive brand awareness, sales, and market share. He leverages his deep understanding of the luxury watch market to craft tailored strategies that resonate with key trade partners and consumers. Under his leadership, Bulova has experienced significant growth in its trade channel presence and profitability.

Career Progression

Prior to his current roles, Jason held senior trade marketing and brand activation positions at leading consumer goods companies such as Une Femme Wines, Ferrero USA, and Pernod Ricard. In these roles, he demonstrated his ability to develop and execute innovative marketing initiatives that drove measurable results, including increased sales, improved brand positioning, and enhanced trade relationships.

Academic Background

Jason holds a Bachelor of Science in Marketing from the University of Florida, where he graduated with distinction.

Areas of Expertise

• Trade marketing strategy and execution

• Channel management and channel partner engagement

• Brand activation and promotion

• Market analysis and segmentation

• Retail merchandising and in-store optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Jason has consistently delivered impactful results for the organizations he has served. At Bulova, he has spearheaded numerous successful trade marketing campaigns that have driven significant increases in sales and market share. His innovative approach and deep industry knowledge have also allowed him to make valuable contributions to the growth and success of Une Femme Wines, Ferrero USA, and Pernod Ricard.

Conclusion

With his proven track record of achievement, strong leadership skills, and extensive expertise in the consumer goods and beverage industries, Jason Flood is poised to continue making a significant impact in his current and future roles. His unwavering commitment to driving business results and his ability to collaborate effectively with cross-functional teams make him a valuable asset to any organization.