Jason Hartlund

Senior Vice President - Chief Commercial Officer

Professional Overview
Jason Hartlund is an accomplished sports industry executive with extensive expertise in commercial operations, revenue generation, and strategic business development. As the Senior Vice President - Chief Commercial Officer at the Buffalo Bills, he leads the organization's commercial activities, including corporate partnerships, ticketing, and fan engagement.

Experience Summary

Current Role
In his current role at the Buffalo Bills, Hartlund is responsible for overseeing the team's entire commercial portfolio. He spearheads the development and implementation of innovative commercial strategies to drive revenue growth, enhance fan experiences, and strengthen the Bills' brand presence. Under his leadership, the organization has forged high-profile partnerships and implemented data-driven initiatives to optimize ticket sales and fan engagement.

Career Progression
Prior to joining the Buffalo Bills, Hartlund held progressive leadership positions in the sports industry. He served as the Executive Vice President - Chief Commercial Officer at the Milwaukee Brewers, where he successfully led the team's commercial operations and helped drive record-breaking revenue and attendance during his tenure. Earlier in his career, Hartlund held various roles at the Milwaukee Bucks and the Green Bay Packers, demonstrating his ability to drive business growth and innovation across different sports organizations.

Academic Background
Hartlund holds a degree from the University of Wisconsin-Eau Claire, where he specialized in sports management and business administration.

Areas of Expertise

• Commercial operations and revenue generation

• Corporate partnerships and sponsorship strategy

• Ticketing and fan engagement

• Data-driven decision making and analytics

• Strategic planning and organizational leadership

Professional Impact
Throughout his career, Hartlund has consistently delivered tangible results and industry-leading initiatives. At the Milwaukee Brewers, he spearheaded the implementation of data-driven pricing and segmentation strategies, leading to record-breaking ticket sales and a significant increase in corporate sponsorship revenue. At the Buffalo Bills, he has been instrumental in securing high-profile partnerships and developing innovative fan engagement programs that have enhanced the team's brand and the fan experience.

Conclusion
With his extensive experience, strong leadership, and track record of driving commercial success, Jason Hartlund is well-positioned to continue making a significant impact in the sports industry. As the Senior Vice President - Chief Commercial Officer at the Buffalo Bills, he is poised to capitalize on the team's strong brand and fan base to drive sustainable growth and maintain the organization's position as a market leader.