Jason Hasenberg

Community, Social Media, and Events Manager
Chicago, Illinois, United States

Professional Overview

Jason Hasenberg is an experienced Community, Social Media, and Events Manager with a demonstrated history of driving engagement, fostering connections, and executing successful events across the SaaS industry. He leverages his expertise in audience development, partnerships, and content creation to build thriving communities and elevate brand visibility.

Experience Summary

Current Role

Community, Social Media, and Events Manager at SalesIntel.io (2024-01-01 to Present)

• Responsible for developing and executing the company's community, social media, and events strategy to drive brand awareness, engagement, and customer loyalty.

• Oversees the curation and publication of compelling content across social media platforms, fostering meaningful interactions with the target audience.

• Manages the planning, logistics, and execution of industry-leading virtual and in-person events, including conferences, webinars, and user groups.

• Collaborates with cross-functional teams to align community and event initiatives with broader business objectives and marketing campaigns.

Career Progression

Relationship Manager at B2B Pipeline Pioneers (2024-03-01 to 2024-11-01)

• Cultivated and nurtured relationships with key industry influencers, partners, and customers to drive pipeline growth and revenue.

• Organized and facilitated virtual and in-person networking events, workshops, and roundtables to facilitate knowledge sharing and community building.

Partnerships, Community, & Events Advisor at RevGenius (2023-11-01 to 2024-11-01)

• Advised the RevGenius team on developing and executing their community, partnership, and events strategies to drive engagement and brand visibility.

• Leveraged industry expertise to identify and secure strategic partnerships that expanded the RevGenius community and amplified its reach.

Founder & Podcast Host at The Sour GTM SaaS Takes Podcast (2024-01-01 to 2024-08-01)

• Launched and hosted a successful podcast focused on providing insightful commentary and analysis on growth marketing and go-to-market strategies in the SaaS industry.

• Grew the podcast's audience and established it as a respected platform for industry thought leadership.

Academic Background

• Bachelor of Arts in Economics, Lake Forest College

Areas of Expertise

• Community management and audience engagement

• Social media strategy and content creation

• Event planning and execution

• Partnerships and strategic alliances

• SaaS industry knowledge and thought leadership

Professional Impact

• Played a key role in building and scaling the RevGenius community, leading to significant growth in membership and engagement.

• Organized and hosted a series of successful virtual and in-person events for Ascent Conference, attracting hundreds of attendees and industry leaders.

• Developed and executed social media campaigns that resulted in a 45% increase in follower growth and a 35% uplift in website traffic for SalesIntel.io.

Conclusion

With a proven track record of driving community growth, executing impactful events, and leveraging social media to amplify brand visibility, Jason Hasenberg is a strategic and results-oriented Community, Social Media, and Events Manager. His deep understanding of the SaaS industry, coupled with his exceptional communication and collaboration skills, make him a valuable asset in elevating brand presence and fostering meaningful connections with customers and industry peers.