Professional Summary
Jason Heidema is a seasoned internet entrepreneur with over 20 years of experience in SaaS and consumer software. He is the Co-Founder and CEO of Atrium, a pioneering data-driven sales management platform headquartered in San Francisco, California. His professional trajectory includes notable leadership and entrepreneurial roles, particularly in sales technology and talent acquisition software.
Current Role and Company Overview
At Atrium, Jason leads the company’s mission to empower sales managers with actionable data insights that improve sales team performance. Atrium serves over 200 companies, including market leaders such as Figma, Zuora, SalesLoft, LaunchDarkly, and SaasOptics. Under his leadership, the company has raised a total of $33 million in funding, including a significant $20 million Series A round led by Craft Ventures (January 2022), which underscores investor confidence in the company’s technology and vision.
Atrium’s platform differentiates itself by providing sales managers with continuous monitoring of hundreds of KPIs and precursor activity metrics—such as contact touches and meeting creation—that drive sales success. Unlike traditional dashboards, Atrium delivers AI-driven root-cause analytics revealing the "why" behind performance outcomes, enabling managers to onboard, coach, and develop reps effectively. This capability positions Atrium as a transformative tool in modern sales management, particularly critical in hybrid and remote sales environments where visibility is reduced.
Notable Achievements and Impact
- Scaled Atrium rapidly, tripling revenue within a year and maintaining an industry-leading Net Promoter Score (NPS) of 75.
- Launched the Automated Insights Engine, an AI-based system that continuously analyzes sales rep performance, detects anomalies, and provides actionable coaching recommendations.
- Positioned Atrium as a category leader in data-driven sales management, addressing a significant market need as roughly 40% of sales reps worldwide fail to meet quota, which results in an estimated $3.2 trillion in lost revenue.
- Built Atrium’s solution with a pre-built KPI library that tracks both leading and lagging indicators specific to different sales roles, enabling tailored goal-setting, proactive alerts, and real-time monitoring of sales activities.
Career History and Background
- Co-founded TalentBin in 2009, a talent search engine and recruiting CRM, which was acquired by Monster Worldwide in 2014. Post-acquisition, he worked as a strategic advisor at Monster, managing the transition and involvement in scaling their sales operations from around 20 to over 1000 reps.
- Prior professional experience includes roles at Monster and eBay (Group Product Manager), revealing a strong foundation in product management and technology innovation.
- Holds an academic background from Stanford University (1998-2002), specializing in Human-Computer Interaction, which aligns with his expertise in user-centric SaaS solutions.
Professional Influence and Thought Leadership
Jason is actively engaged in promoting data-driven sales management principles through various public platforms:
- Frequently shares insights on how sales managers can leverage data to overcome challenges posed by hybrid and remote work environments.
- Advises on best practices for sales operations, including granular goal-setting, behavioral metric tracking, anomaly detection, and ensuring transparent communication across teams.
- Highlights the importance of creating a data-driven sales culture to foster alignment, accountability, and measurable performance improvements.
- Advocates for intentional leadership and maintaining close customer engagement, especially in scaling tech ventures.
Patents and Innovation
Jason is an inventor on several patents related to network commerce and lead tracking systems, which include:
- Network commerce system with lead-based feedback (US Patent issued May 6, 2014)
- Managing lead-based feedback in a network commerce system (US Patent issued February 12, 2013)
- System and method for providing information tagging in a networked system (Filed 2007)
These patents reflect his deep experience in building technology platforms focused on lead management and feedback mechanisms, aligning with Atrium’s value proposition around sales intelligence.
Online Presence and Reach
- LinkedIn profile: [linkedin.com/in/heidema](https://www.linkedin.com/in/heidema) with over 1,000 followers and 500+ connections.
- Publicly shares company updates, industry insights, and product advancements on LinkedIn and through podcasts, including participation in the Digital Executive podcast discussing data-driven sales enablement.
Jason Heidema’s profile showcases a strong blend of entrepreneurial leadership, SaaS product expertise, and innovative application of data analytics in sales. His executive focus at Atrium on transforming sales management through AI-powered metrics aligns with ongoing trends in sales technology, providing a compelling narrative for engagement with data-driven sales strategy stakeholders.
