Professional Summary

Professional Overview

Jason John is an accomplished Chief Marketing Officer with extensive expertise in driving digital transformation and optimizing marketing strategies to propel business growth. With a strong background in eCommerce, online/mobile marketing, and social media, he has a proven track record of delivering impactful campaigns and innovative solutions that resonate with customers and drive measurable results.

Experience Summary

Current Role

As the Chief Marketing Officer at 1-800-Flowers.com, Inc., Jason is responsible for developing and executing comprehensive marketing initiatives that enhance brand awareness, drive customer acquisition and retention, and maximize revenue generation. He oversees all aspects of the company's marketing operations, including digital marketing, social media, content creation, and campaign management.

Jason also serves as a Founding Board Member of VIN SOCIAL, where he provides strategic guidance and oversight to help the organization leverage digital platforms to foster meaningful connections within the automotive community.

Career Progression

Prior to his current role, Jason held the position of Chief Marketing Officer at Publishers Clearing House, where he spearheaded the company's digital transformation and implemented data-driven marketing strategies that significantly increased customer engagement and revenue. He also served as the VP of eCommerce at RedCats USA and the VP of Online, Mobile, and Social Marketing at Gilt.com, where he played pivotal roles in driving online sales and optimizing user experiences.

Throughout his career, Jason has consistently demonstrated his ability to leverage emerging technologies, data analytics, and customer insights to develop and execute innovative marketing campaigns that deliver measurable results.

Academic Background

Jason holds a Bachelor of Science degree in Marketing from the University of Florida, where he graduated with distinction.

Areas of Expertise

• Digital marketing and eCommerce strategy

• Omnichannel customer engagement

• Social media marketing and influencer partnerships

• Data-driven campaign optimization

• Brand positioning and reputation management

• Cross-functional leadership and team management

Professional Impact

During his tenure at 1-800-Flowers.com, Inc., Jason has played a key role in strengthening the company's digital presence and driving a 25% increase in online sales. He has also spearheaded the development of a highly successful social media marketing program that has significantly enhanced brand awareness and customer loyalty.

At Publishers Clearing House, Jason's leadership and strategic vision were instrumental in the company's successful transition to a digital-first model, resulting in a 35% growth in online revenue and a 50% increase in customer acquisition.

Conclusion

With his extensive experience, strategic mindset, and ability to deliver measurable results, Jason John is a versatile and highly respected Chief Marketing Officer. He is committed to leveraging his expertise to drive digital innovation, enhance customer experiences, and propel the growth and success of the organizations he serves.