Professional Summary

Professional Overview

Jason Kahn is a seasoned Senior Growth Marketing Manager with a specialization in Paid Social. He currently leads the Paid Social efforts at Thrive Market, a leading online health and wellness retailer. With over a decade of experience in digital marketing, Jason has honed his expertise in acquisition, performance marketing, and user growth strategies across various industries.

Experience Summary

Current Role

As the Senior Growth Marketing Manager, Paid Social at Thrive Market, Jason is responsible for driving customer acquisition and revenue growth through strategic paid social campaigns. He oversees the end-to-end management of social media advertising, including campaign strategy, budgeting, audience targeting, and performance optimization. Under his leadership, the Paid Social team has achieved impressive results, consistently exceeding acquisition and revenue targets.

Career Progression

Prior to his current role, Jason held several marketing leadership positions at prominent companies. He served as the Senior Manager, Performance Marketing at FitOn, a fast-growing fitness app, where he spearheaded innovative user acquisition strategies that contributed to the company's rapid growth. Before that, he held various roles at Headspace, a leading meditation and mindfulness app, progressing from Associate Manager, User Acquisition to Manager, Acquisition Marketing and then Senior Manager, Performance Marketing.

Jason's early career experience includes roles at Allied Global Marketing and Riot Games, where he gained valuable expertise in programmatic advertising, media planning, and digital marketing analytics. His diverse background and progressive career path have equipped him with a well-rounded understanding of the digital marketing landscape and the ability to drive measurable results.

Academic Background

Jason holds a Bachelor's degree in Marketing from The Ohio State University, where he also gained valuable research experience as an Undergraduate Researcher.

Areas of Expertise

• Paid social media advertising strategy and optimization

• Audience targeting and segmentation

• Performance marketing and growth hacking

• User acquisition and customer lifecycle management

• Cross-channel campaign integration and measurement

• Data-driven decision-making and analytics

Professional Impact

Throughout his career, Jason has demonstrated his ability to drive significant business impact. At Thrive Market, he has spearheaded the development of a highly effective paid social strategy that has resulted in a substantial increase in customer acquisition and revenue. His work has been recognized by industry peers, and he currently serves on the Executive Customer Advisory Board at Branch, a leading mobile measurement and growth platform.

Conclusion

With his deep understanding of the digital marketing landscape, proven track record of success, and commitment to continuous learning, Jason Kahn is a valuable asset to any organization seeking to leverage the power of paid social media to drive growth and engagement. His leadership, innovative mindset, and data-driven approach make him a sought-after expert in the field of growth marketing.