Jason Lawson

Marketing VP | Los Angeles, California, United States

Professional Overview

Jason Lawson is an experienced marketing executive with a strong track record of driving growth and innovation for leading organizations in the fintech industry. As the Marketing VP at Greenpaymentsolutions, he oversees the company's integrated marketing strategy, leveraging his expertise in digital marketing, brand management, and strategic partnerships to enhance the company's market presence and drive revenue growth.

Experience Summary

Current Role

As the Marketing VP at Greenpaymentsolutions, Jason is responsible for developing and executing the company's comprehensive marketing strategy. His key achievements include:

• Spearheading the rebranding initiative that resulted in a 25% increase in brand awareness and a 15% lift in website traffic within the first six months.

• Establishing strategic partnerships with industry-leading payment processors, which contributed to a 20% year-over-year increase in new customer acquisition.

• Implementing a data-driven, multi-channel digital marketing campaign that drove a 35% improvement in marketing-qualified leads and a 12% increase in conversion rates.

Career Progression

Prior to his current role, Jason held the position of Senior Marketing Manager at Fintech Solutions, where he played a crucial role in the company's expansion into new markets. His achievements included:

• Launched a targeted marketing campaign that resulted in a 30% increase in customer acquisition in the small-to-medium business (SMB) segment.

• Developed and implemented a content marketing strategy that improved the company's thought leadership positioning and generated a 45% increase in organic website traffic.

• Spearheaded the integration of marketing and sales teams, leading to a 20% improvement in lead conversion and a 12% increase in annual revenue.

Academic Background

Jason holds a Bachelor of Science in Marketing from the University of California, Los Angeles (UCLA), where he graduated cum laude and was recognized for his academic excellence.

Areas of Expertise

• Digital marketing strategy and execution

• Brand management and identity development

• Lead generation and marketing-sales alignment

• Strategic partnership development and management

• Data-driven decision making and performance optimization

Professional Impact

Jason's strategic vision and innovative approach have made him a respected leader in the fintech industry. He is known for his ability to drive measurable business impact through data-driven marketing initiatives and cross-functional collaboration. Jason's contributions have been recognized through numerous industry awards, including the prestigious "40 Under 40" award from Payments Journal.

Conclusion

With his extensive experience in the fintech industry, proven track record of success, and demonstrated leadership capabilities, Jason Lawson is poised to continue driving growth and innovation at Greenpaymentsolutions. His versatile skill set and passion for marketing excellence make him a valuable asset to any organization seeking to enhance its market presence and achieve sustainable growth.