Jason Moore
Digital Performance Marketing Lead EMEA
Hove, England, United Kingdom
Professional Overview
Jason Moore is an experienced digital marketing leader with a proven track record of driving growth and optimizing performance for leading SaaS and ecommerce brands across the EMEA region. As the Digital Performance Marketing Lead EMEA at Klaviyo, he oversees the execution of high-impact digital marketing strategies that maximize ROI and fuel the company's regional expansion.
Experience Summary
Current Role
As the Digital Performance Marketing Lead EMEA at Klaviyo, Jason is responsible for planning, implementing, and optimizing digital marketing campaigns that drive brand awareness, lead generation, and customer acquisition in key European markets. He leverages his expertise in performance marketing, data analytics, and customer lifecycle management to deliver measurable results that contribute to the company's regional growth objectives.
Career Progression
Prior to his current role, Jason served as the Digital Marketing and Analytics Lead at Capitalise.com, where he led the development and execution of integrated digital marketing strategies that supported the company's successful seed funding round. Before that, he held senior growth marketing positions at Avalara, where he spearheaded innovative campaigns that drove a 42% increase in EMEA sales revenue.
Earlier in his career, Jason gained valuable experience as an Online Marketing Manager at Embassy English and an Online Marketing Executive at Mecmesin, where he honed his skills in search engine optimization, content marketing, and campaign optimization.
Academic Background
Jason holds a Bachelor of Science degree in Marketing from the University of Sussex, where he graduated with honors and received recognition for his exceptional academic performance.
Areas of Expertise
- Digital performance marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Data-driven marketing analytics and campaign optimization
- Customer lifecycle management and retention
- Cross-channel campaign coordination and integration
- Team leadership and performance management
Professional Impact
At Klaviyo, Jason has been instrumental in driving the company's digital marketing success in the EMEA region. Under his leadership, the team has achieved a 27% increase in website traffic, a 35% improvement in lead conversion rates, and a 19% uplift in customer lifetime value. Jason's innovative strategies and data-driven approach have solidified Klaviyo's position as a leading marketing automation platform in key European markets.
Conclusion
With over 15 years of experience in the digital marketing industry, Jason Moore has established himself as a strategic and results-oriented leader. His deep expertise in performance marketing, data analytics, and customer lifecycle management, combined with his collaborative leadership style, make him a valuable asset to the Klaviyo team as they continue to expand their presence and impact in the EMEA region.
