Jason Moraff

Chief Growth Officer | San Diego, CA

Professional Overview

Jason Moraff is a seasoned consumer packaged goods executive with extensive experience driving growth and innovation across the natural and organic food categories. As the Chief Growth Officer at Chosen Foods, he is responsible for leading the company's strategic expansion into new markets and product lines, leveraging his expertise in brand building, marketing, and category management.

Experience Summary

Current Role

As the Chief Growth Officer at Chosen Foods, Jason is responsible for spearheading the company's long-term growth strategy. He oversees the development and execution of marketing campaigns, product innovation initiatives, and strategic partnerships to drive increased brand awareness and market share. Under his leadership, Chosen Foods has successfully launched several new product lines and expanded its distribution into new retail channels, contributing to the company's continued growth and profitability.

Career Progression

Prior to joining Chosen Foods, Jason held various leadership roles at Kellogg Company, where he was instrumental in driving the growth of the company's natural and insurgent product categories. As the Vice President of Natural and Insurgent Category, he led cross-functional teams in developing and executing strategies to capture market share in the rapidly evolving natural and organic food segments. Before that, he served as the General Manager and Director of Marketing at Kashi Company, where he played a key role in strengthening the brand's market position and driving innovation.

Jason's earlier career experience includes roles as a Brand Manager at Sambazon and Callaway Golf, where he honed his skills in brand management, marketing, and consumer insights. He also gained valuable experience in media planning and buying at Starcom MediaVest Group, where he developed a deep understanding of the evolving media landscape and its impact on marketing strategies.

Academic Background

Jason holds a Bachelor's degree in Marketing from the University of Michigan, where he graduated with distinction and was recognized for his academic achievements.

Areas of Expertise

• Brand building and marketing

• Category management and strategic growth planning

• New product development and innovation

• Cross-functional team leadership and collaboration

• Financial and data-driven decision making

Professional Impact

Throughout his career, Jason has demonstrated a track record of driving significant business growth and market share gains for the brands and companies he has represented. His ability to identify and capitalize on emerging trends, coupled with his strong marketing and leadership skills, have enabled him to deliver transformative results for his organizations.

Conclusion

With his extensive industry experience, proven track record of success, and deep understanding of the natural and organic food landscape, Jason Moraff is poised to play a key role in the continued growth and success of Chosen Foods. His strategic vision, innovative mindset, and collaborative leadership style make him a valuable asset to the company as it navigates the ever-evolving consumer packaged goods industry.