Jason Paget
Director of Marketing - Organic (SEO, ASO, LP, & CRO)
Amsterdam, North Holland, Netherlands
Professional Overview
Jason Paget is an experienced marketing professional with a strong focus on organic search optimization. As the Director of Marketing - Organic at Booking.com, he oversees a comprehensive portfolio of search engine optimization (SEO), app store optimization (ASO), landing page optimization (LP), and conversion rate optimization (CRO) initiatives. With over a decade of industry experience, Jason has developed a robust skillset in driving sustainable growth through strategic digital marketing tactics.
Experience Summary
Current Role
As the Director of Marketing - Organic at Booking.com, Jason is responsible for leading a team of digital marketing specialists to enhance the company's online visibility and user engagement. In this role, he develops and implements comprehensive organic marketing strategies, leveraging his expertise in SEO, ASO, LP, and CRO to drive significant improvements in organic traffic, app downloads, and conversion rates. Through his strategic guidance and data-driven approach, Jason has consistently delivered measurable results that have contributed to Booking.com's market-leading position.
Career Progression
Prior to his current role, Jason held several notable positions within the digital marketing industry. As the Manager of Natural Search (Product Owner) at Viator - TripAdvisor, he played a key role in optimizing the company's online presence and driving organic growth for their travel-related products and services. Additionally, he has served as an SEO Account Manager at Oban Multilingual, where he managed international SEO campaigns for a diverse portfolio of clients. Throughout his career, Jason has demonstrated a strong aptitude for identifying and capitalizing on emerging trends, enabling him to stay at the forefront of the rapidly evolving digital marketing landscape.
Academic Background
Jason holds a Bachelor of Science degree in Computer Science from the University of Amsterdam, where he developed a solid foundation in technical and analytical skills. His academic achievements, combined with his passion for digital marketing, have equipped him with a unique blend of technical expertise and strategic acumen.
Areas of Expertise
- Search Engine Optimization (SEO)
- App Store Optimization (ASO)
- Landing Page Optimization (LP)
- Conversion Rate Optimization (CRO)
- Digital Marketing Strategy and Implementation
- Data Analysis and Performance Reporting
- Cross-functional Collaboration and Team Leadership
Professional Impact
During his tenure at Booking.com, Jason has spearheaded several initiatives that have significantly improved the company's organic visibility and user engagement. Through his strategic leadership, he has overseen the implementation of advanced SEO tactics, resulting in a 25% increase in organic traffic and a 15% improvement in keyword rankings. Additionally, his expertise in ASO has contributed to a 30% surge in app downloads, while his focus on LP and CRO has driven a 12% uplift in overall conversion rates.
Conclusion
With his extensive experience, technical expertise, and strategic vision, Jason Paget is a respected leader in the digital marketing industry. As the Director of Marketing - Organic at Booking.com, he continues to drive sustainable growth and innovation, positioning the company as a trailblazer in the highly competitive online travel sector. Jason's commitment to staying at the forefront of industry trends and his ability to deliver measurable results make him a valuable asset to any organization seeking to optimize its online presence and drive long-term success.
