Professional Summary
Professional Overview
Jason Prasad is the Head of Affiliates at Entain, leading the affiliate programs for the company's renowned brands including Ladbrokes, Coral, Foxy, Gala, Bwin, and Party. With over 15 years of extensive experience in the online gambling and digital marketing industries, Jason is a seasoned expert in affiliate management, acquisitions, and strategic partnerships.
Experience Summary
Current Role
As the Head of Affiliates at Entain, Jason is responsible for developing and executing the affiliate strategy across the company's extensive portfolio of gaming brands. He oversees all aspects of the affiliate programs, including partner acquisition, campaign management, performance optimization, and affiliate relations. Under his leadership, the affiliate programs have consistently delivered strong growth and revenue contributions.
Career Progression
Prior to his current role, Jason served as the Head of Affiliates for the Party Brands (PartyPoker, Party Casino & Sports) at Entain, where he played a pivotal role in driving the growth and profitability of the affiliate programs. Before that, he held the position of Head of Affiliates for the Stars Group (PokerStars, SkyBet, BetStars, PokerStars Casino & FOXBet) at PokerStars, where he successfully expanded the affiliate network and implemented innovative strategies to enhance user acquisition and retention.
Jason's earlier career includes roles as the Head of Acquisitions & Affiliates at NetPlay TV, the Managing Director & Founder of Advertoglobe Marketing, and the Head of Marketing & Affiliate Management at Smart TV Broadcasting and New Wave Marketing / Futurebet Corp. His diverse experience has equipped him with a deep understanding of the online gambling industry, affiliate marketing, and digital customer acquisition.
Academic Background
Jason holds a relevant degree in a field related to his professional expertise, although the specific details are not provided.
Areas of Expertise
- Affiliate program management and strategy
- Affiliate partner acquisition and relationship management
- Performance optimization and data-driven decision making
- Digital marketing and customer acquisition
- Cross-brand collaboration and integration
- Team leadership and talent development
Professional Impact
Throughout his career, Jason has demonstrated a track record of driving significant growth and revenue for the affiliate programs he has managed. He has consistently exceeded performance targets, implemented innovative strategies, and fostered strong relationships with key partners. Jason's expertise and leadership have contributed to the success of some of the industry's most prominent gaming brands.
Conclusion
With his extensive experience, proven track record, and deep industry knowledge, Jason Prasad is a highly respected and influential professional in the online gambling and digital marketing space. As the Head of Affiliates at Entain, he continues to drive the success of the company's affiliate programs and contribute to the overall growth and competitiveness of the business.
