Jason Shiver

Chief Executive Officer
Austin, TX, United States

Professional Overview

Jason Shiver is an accomplished executive with over 20 years of experience in the food and beverage industry. As the Chief Executive Officer of Waterloo Sparkling Water, he leverages his expertise in sales, marketing, and general management to drive the company's growth and innovation.

Experience Summary

Current Role

As the Chief Executive Officer of Waterloo Sparkling Water since 2017, Jason is responsible for leading the strategic direction, operational execution, and overall performance of the rapidly growing sparkling water brand. Under his leadership, Waterloo has expanded its product portfolio, strengthened its distribution channels, and solidified its position as a prominent player in the highly competitive sparkling water market.

Career Progression

Prior to his current role, Jason held various leadership positions at prominent companies in the food and beverage industry. He served as the President - North America at Amplify Snack Brands, where he oversaw the operations and growth of the company's portfolio of prominent snack brands, including SkinnyPop, Tyrrells, Oatmega, and Paqui. Earlier in his career, he held senior sales and marketing roles at Amplify Snack Brands, Atkins, Rickland Orchards, Glutino Food Group, and Arizona Beverage Company, demonstrating his ability to drive sales, build strong customer relationships, and establish effective marketing strategies.

Academic Background

Jason holds a Bachelor of Science in Marketing from the University of South Florida, where he honed his business acumen and developed a strong foundation in the principles of marketing.

Areas of Expertise

• Strategic leadership and business development

• Sales and marketing strategy

• Brand building and positioning

• New product innovation and commercialization

• Operational excellence and process optimization

• Cross-functional team management and collaboration

Professional Impact

Under Jason's leadership, Waterloo Sparkling Water has experienced significant growth, with the brand becoming a leading player in the sparkling water category. He has guided the company's expansion into new markets, introduced innovative product offerings, and forged strategic partnerships that have strengthened Waterloo's competitive position. Jason's industry expertise and visionary approach have been instrumental in positioning Waterloo as a disruptive force in the beverage industry.

Conclusion

Jason Shiver is a seasoned executive with a proven track record of success in the food and beverage industry. As the Chief Executive Officer of Waterloo Sparkling Water, he continues to drive the company's growth and innovation, positioning it as a prominent player in the highly competitive sparkling water market. With his extensive industry experience, strategic acumen, and strong leadership skills, Jason is well-equipped to guide Waterloo through its next phase of expansion and cement its position as a market leader.