Jason Siegel

Managing Partner | Chief Creative Officer | Chief Marketing Officer

Professional Overview
Jason Siegel is a seasoned marketing and creative executive with a proven track record of driving business success through innovative strategies and inspiring team leadership. As the Managing Partner, Chief Creative Officer, and Chief Marketing Officer at Bluetext, he oversees the agency's integrated marketing and design services, helping clients across diverse industries achieve their growth and branding objectives.

Experience Summary

Current Role
As the Managing Partner, Chief Creative Officer, and Chief Marketing Officer at Bluetext, Jason is responsible for setting the strategic vision, leading the creative team, and overseeing all marketing and business development initiatives. Under his leadership, Bluetext has become a highly sought-after agency, delivering award-winning campaigns and driving measurable results for its clients. Jason's deep understanding of consumer behavior, combined with his expertise in digital marketing, content creation, and brand strategy, enable him to craft innovative solutions that engage target audiences and drive business impact.

Career Progression
Prior to his current role, Jason served as the President of UFollowUp, a successful CRM software company that was acquired by LassoCRM in 2012. During his tenure, he was instrumental in the company's growth, leading the development of innovative features and driving customer acquisition strategies. Jason's entrepreneurial experience and his ability to identify market opportunities have been crucial assets in his transition to his current leadership roles.

Academic Background
Jason holds a Bachelor of Arts degree in Marketing from the University of Maryland, where he graduated with honors. His academic background provided a strong foundation in marketing principles and consumer behavior, which he has seamlessly applied throughout his career.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Digital marketing, including SEO, SEM, social media, and content creation

• Brand positioning and identity development

• Creative direction and art/design leadership

• Entrepreneurship and business development

• Organizational leadership and team management

Professional Impact
As a recognized industry leader, Jason has been a regular judge for The FWA, a prestigious award program honoring excellence in digital innovation. Additionally, he serves on the boards of MightyMeals and PublicRelay, providing strategic guidance and oversight to these growing companies.

Conclusion
With his exceptional marketing and creative acumen, Jason Siegel continues to drive Bluetext's success and make a significant impact on the agencies and clients he serves. His visionary leadership, collaborative approach, and relentless pursuit of excellence position him as a valuable asset in the ever-evolving marketing landscape.