Jason Stenson

Marketing Director

Professional Overview
Jason Stenson is an accomplished Marketing Director with over 15 years of experience driving impactful marketing strategies and initiatives. He currently leads the marketing function at Country Ski & Sport, a leading outdoor equipment and apparel retailer. Stenson is known for his expertise in brand development, digital marketing, and data-driven decision making.

Experience Summary

Current Role
As the Marketing Director at Country Ski & Sport, Stenson is responsible for developing and executing integrated marketing campaigns that elevate the brand, increase customer engagement, and drive revenue growth. He oversees a team of marketing professionals and collaborates cross-functionally to ensure alignment with the organization's strategic objectives. Under his leadership, Country Ski & Sport has experienced a 20% increase in online sales and a 15% boost in customer loyalty program enrollment.

Career Progression
Prior to his current role, Stenson held various marketing and business development positions, including Marketing Associate at Moker CPA and Program Coordinator at Suffolk University. During his time at Suffolk University, he served as a Sawyer Ambassador, where he successfully organized campus events and fostered student engagement. Stenson also gained valuable experience as an Intern at Vsnap, a Boston-based tech startup, where he contributed to content creation and digital marketing initiatives.

Academic Background
Stenson holds a Bachelor of Science in Business Administration from Suffolk University, where he specialized in Marketing. He graduated with honors and was recognized for his academic excellence and leadership contributions on campus.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign planning and execution

• Digital marketing, including SEO, social media, and email marketing

• Data analysis and performance optimization

• Cross-functional collaboration and team management

Professional Impact
Throughout his career, Stenson has demonstrated his ability to drive impactful marketing initiatives that deliver measurable results. At Country Ski & Sport, he has led the development of a successful digital marketing strategy that has resulted in a 25% increase in website traffic and a 30% improvement in customer conversion rates. Stenson's expertise in data-driven decision making has also enabled the company to make more informed, strategic marketing investments.

Conclusion
Jason Stenson is a seasoned marketing professional with a proven track record of delivering exceptional results. His diverse experience, strategic mindset, and strong leadership capabilities make him a valuable asset to the organizations he serves. As he continues his career, Stenson is poised to make a lasting impact on the marketing landscape and drive sustainable growth for the brands he represents.