Jason Steris
Chief Executive Officer
Professional Overview
Jason Steris is an accomplished executive with over 30 years of experience in the action sports and outdoor industries. As the Chief Executive Officer of Roark, he oversees the strategic direction and operational excellence of the rapidly growing lifestyle brand. With a keen focus on product innovation, brand building, and delivering exceptional customer experiences, Steris leverages his deep industry expertise to drive Roark's expansion and solidify its position as a premier player in the market.
Experience Summary
Current Role
As the Chief Executive Officer of Roark, Steris is responsible for spearheading the company's overall vision and leading its talented team. Since joining in 2023, he has implemented strategic initiatives to enhance the brand's global reach, foster a collaborative culture, and capitalize on emerging market trends. Under his leadership, Roark has experienced significant growth and gained recognition for its innovative product offerings and commitment to sustainability.
Career Progression
Steris has held various leadership roles throughout his illustrious career, including serving as the Chief Executive Officer of Troy Lee Designs and the Global Chief Executive Officer of VOLCOM. During his tenure at VOLCOM, he played a pivotal role in driving the brand's international expansion and strengthening its position as a leading player in the action sports industry. Steris's ability to navigate complex market dynamics, foster collaborative partnerships, and inspire high-performing teams has been instrumental in his success.
Academic Background
Steris holds a Bachelor of Science degree in Business Administration from the University of California, Irvine, where he graduated with distinction.
Areas of Expertise
- Action sports and outdoor industry expertise
- Brand building and marketing strategy
- Product innovation and development
- Global business operations and expansion
- Organizational leadership and team management
- Strategic planning and execution
Professional Impact
Throughout his career, Steris has played a pivotal role in shaping the action sports and outdoor industries. His visionary leadership and innovative approach have enabled the brands he has led to achieve remarkable growth and recognition. Steris's commitment to fostering sustainable and socially responsible business practices has also earned him a reputation as a purpose-driven leader within the industry.
Conclusion
With his extensive industry experience, proven track record of success, and visionary leadership, Jason Steris is poised to drive Roark's continued growth and solidify its position as a premier lifestyle brand in the action sports and outdoor markets. His dedication to innovation, brand-building, and cultivating high-performing teams positions him as a valuable asset to Roark and the broader industry.
