Jason Vieth

Professional Summary

Professional Overview
Jason Vieth is an accomplished business leader with extensive expertise in the consumer goods and retail industries. As the CEO of Laird Superfood, he is responsible for driving the strategic vision and operational excellence of the company, focusing on product innovation, brand growth, and market expansion.

Experience Summary

Current Role
As the CEO of Laird Superfood since 2022, Jason is responsible for leading the company's overall business strategy, overseeing product development, marketing, and sales initiatives. Under his leadership, Laird Superfood has experienced significant growth, expanding its product portfolio and distribution channels to meet the increasing demand for healthy, sustainable food and beverage options.

Career Progression
Prior to his current role, Jason held several senior leadership positions, including EVP and Group General Manager at Sovos Brands, CEO at Poppi, and various roles at The WhiteWave Foods Company and Life Time - Healthy Way of Life. Throughout his career, he has demonstrated a track record of driving business transformation, fostering innovation, and delivering sustainable growth for the companies he has led.

Academic Background
Jason holds a Bachelor's degree in Business Administration from the University of Colorado Boulder, where he graduated with distinction.

Areas of Expertise

• Strategic business planning and execution

• Product development and innovation

• Brand management and marketing

• Mergers, acquisitions, and integration

• Driving operational efficiency and profitability

• Building high-performing cross-functional teams

Professional Impact
During his tenure at Sovos Brands, Jason played a pivotal role in the company's successful acquisition and integration of several prominent food brands, contributing to its overall growth and market positioning. As the CEO of Poppi, he led the transformation of the company, resulting in significant revenue and profitability improvements, as well as expanding the brand's distribution and consumer reach.

Conclusion
With his extensive industry experience, strong strategic mindset, and proven track record of driving growth and transformation, Jason Vieth is well-positioned to lead Laird Superfood in its next phase of development. He is dedicated to leveraging his expertise to enhance the company's market presence, drive product innovation, and deliver sustainable value for stakeholders.