Jason Widup
Senior Vice President Marketing
Professional Overview
Jason Widup is a seasoned marketing executive with over 15 years of experience driving strategic growth for both established enterprises and innovative startups. As the Senior Vice President of Marketing at Pixis, he is responsible for leading the company's global marketing efforts, with a focus on accelerating brand awareness, pipeline generation, and customer acquisition.
Experience Summary
Current Role
As the Senior Vice President of Marketing at Pixis, Jason oversees the development and implementation of the company's integrated marketing strategy. He has been instrumental in elevating Pixis' brand presence, expanding its customer base, and driving revenue growth. Under his leadership, the marketing team has delivered a 25% year-over-year increase in lead generation and a 20% improvement in customer retention.
Career Progression
Prior to his role at Pixis, Jason was the Founder of Peak B2B Marketing, a boutique consulting firm that specialized in helping technology companies scale their marketing and sales operations. He has also served as an Advisor for several high-growth startups, including noble and Zuddl, where he has provided strategic guidance on go-to-market strategies, demand generation, and customer success.
Earlier in his career, Jason held marketing leadership positions at various SaaS companies, where he honed his expertise in digital marketing, content strategy, and marketing automation.
Academic Background
Jason holds a Bachelor of Science degree in Marketing from the University of Washington, where he graduated with honors. He is a frequent speaker at industry events and has been published in leading marketing publications.
Areas of Expertise
- Strategic marketing planning and execution
- Demand generation and lead management
- Brand development and positioning
- Digital marketing and content strategy
- Marketing technology and automation
- Go-to-market strategy and customer acquisition
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Jason has demonstrated a proven track record of driving measurable results for the organizations he has served. As the Founder of Peak B2B Marketing, he helped his clients achieve an average of 30% year-over-year growth in revenue and a 45% increase in marketing-sourced leads.
As an Advisor, Jason has provided strategic guidance that has enabled his portfolio companies to secure over $50 million in funding and achieve significant customer traction.
Conclusion
Jason Widup is a versatile marketing executive with a passion for creating and executing innovative strategies that drive sustainable growth. With his deep industry expertise, analytical mindset, and collaborative leadership style, he is well-positioned to continue making a meaningful impact in the technology sector.
