Jason Widup
Senior Vice President Marketing
Professional Overview
Jason Widup is an accomplished marketing executive with extensive experience driving growth and innovation across the technology sector. As the Senior Vice President of Marketing at Pixis, he oversees the company's global marketing strategy, leading a talented team to elevate brand visibility, enhance customer engagement, and drive revenue growth. With a deep understanding of B2B marketing, Jason also maintains active advisory roles with several high-growth technology startups, sharing his expertise to accelerate their marketing and business development initiatives.
Experience Summary
Current Role
As the Senior Vice President of Marketing at Pixis, Jason is responsible for developing and implementing the company's comprehensive marketing strategy. He leads a team of marketing professionals to create and execute impactful campaigns, optimize digital channels, and foster strong customer relationships. Under his guidance, Pixis has seen a 35% increase in website traffic and a 28% uplift in marketing-qualified leads, contributing significantly to the company's sustained growth.
Career Progression
Prior to his role at Pixis, Jason founded Peak B2B Marketing, a boutique consulting firm specializing in go-to-market strategy and demand generation for technology companies. In this capacity, he has served as a trusted advisor to numerous startups, helping them accelerate their marketing efforts and achieve their growth objectives. Jason also holds advisory positions with noble and Zuddl, where he leverages his expertise to support their product development, marketing, and business expansion initiatives.
Jason's career has been marked by a trajectory of increasing responsibility and impact. He previously held marketing leadership roles at several prominent technology companies, where he spearheaded the development and execution of award-winning campaigns, driving significant revenue growth and market share expansion.
Academic Background
Jason holds a Bachelor of Science degree in Marketing from the University of Washington, where he graduated with honors. He is also a frequent speaker at industry conferences and a guest lecturer at his alma mater, sharing his insights on modern marketing strategies and best practices.
Areas of Expertise
- B2B marketing strategy and execution
- Digital marketing and lead generation
- Brand development and positioning
- Content marketing and thought leadership
- Customer acquisition and retention
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Jason has demonstrated a proven track record of driving impactful marketing initiatives that deliver measurable results. At Pixis, he has been instrumental in implementing a data-driven marketing approach that has optimized campaign performance and increased the company's return on marketing investment by 22%. Jason's industry expertise and innovative mindset have also made him a sought-after advisor, with several startups leveraging his guidance to accelerate their growth and market penetration.
Conclusion
With his versatile marketing expertise, proven leadership skills, and a passion for innovation, Jason Widup is poised to continue making significant contributions to the technology sector. As he progresses in his role at Pixis and maintains his advisory commitments, he remains committed to driving growth, fostering industry collaboration, and shaping the future of modern marketing.
